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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Ads.
(b) Articles.
(c) Sites.
(d) Books.

2. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Machines.
(b) Computers.
(c) Books.
(d) Inventions.

3. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Mexico.
(b) Germany.
(c) Canada.
(d) New Zealand.

4. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Be in management.
(b) Afford to move out of their parents' house.
(c) Get done with school.
(d) Find something better.

5. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Newspapers.
(b) Book publishers.
(c) Television stations.
(d) Radio stations.

Short Answer Questions

1. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.

2. The Critical _________ bike rides was a movement which began in San Francisco in 1992 and spread throughout the globe.

3. The goal of branding was to establish a/an _____________ connection between the customer and the product.

4. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

5. What is the name of one of the largest employers in the United States, at the time this book was written?

(see the answer key)

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