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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Telephone poles.
(b) Books.
(c) Sidewalks.
(d) Buses.

2. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.
(a) Melody.
(b) Activism.
(c) Celebrity.
(d) Message.

3. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Money.
(b) Brand.
(c) Status.
(d) Shopping.

4. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Destination.
(b) Store.
(c) Reality.
(d) Profit.

5. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Choices.
(b) Free samples.
(c) Draws.
(d) Money.

Short Answer Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

2. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.

3. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.

4. When was the first Disney store created in order to begin the idea of a brand experience?

5. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.

(see the answer key)

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