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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. A big problem with sweatshops and corporations is that codes of _______ are not enforceable, like laws are.
(a) Workers.
(b) Sweatshops.
(c) Conduct.
(d) Ethics.

2. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.
(a) Slums.
(b) Labor pool.
(c) Companies.
(d) Sweatshops.

3. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Quality.
(b) Marked lives.
(c) Origin.
(d) Advertising.

4. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.
(a) Price.
(b) Brand.
(c) Name.
(d) Choice.

5. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) Nature.
(b) TLC.
(c) Discovery.
(d) TNT.

Short Answer Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

2. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

3. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.

4. ___________ is about hawking a product, according to some in the industry.

5. Foreign countries want to draw in foreign investors, so they have set up _____________.

(see the answer key)

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