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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Honor.
(b) Truth.
(c) Pride.
(d) Greed.

2. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Joyness.
(b) Celebration.
(c) Mouseville.
(d) Mickey and Minnie.

3. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Mentioning.
(b) Offending.
(c) Destroying.
(d) Identifying.

4. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Porfitable.
(b) Competitive.
(c) Clear.
(d) Truthful.

5. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.
(a) NBC.
(b) CBS.
(c) ABC.
(d) TNT.

Short Answer Questions

1. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

2. When was the first Disney store created in order to begin the idea of a brand experience?

3. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.

4. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.

5. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

(see the answer key)

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