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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Mexico.
(b) Germany.
(c) New Zealand.
(d) Canada.

2. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Trends.
(c) Classes.
(d) Books.

3. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Reebok.
(b) Apple.
(c) Hilfiger.
(d) Dell.

4. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New brands.
(b) Superbrands.
(c) New styles.
(d) Fake markets.

5. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.
(a) Stalkers.
(b) Beans.
(c) Folks.
(d) Hunters.

Short Answer Questions

1. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.

2. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

3. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

4. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.

5. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

(see the answer key)

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