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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.
(a) Retailer.
(b) Brands.
(c) Advertising.
(d) Prices.

2. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Production.
(b) Human Resources.
(c) Benefits.
(d) Billing.

3. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Freelancers.
(b) Executives.
(c) Interns.
(d) Illegal workers.

4. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.
(a) Executives.
(b) Products.
(c) Workers.
(d) Brands.

5. The workers who go into the factories overseas must pass through ____________ in order to enter and to exist.
(a) Hallways.
(b) Basements.
(c) Metal detectors.
(d) Checkpoints.

Short Answer Questions

1. Identifying the segments of society which would be the most ____________ was the next level of branding.

2. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

3. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.

4. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

5. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

(see the answer key)

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