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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
(a) Sale.
(b) Coffee shop.
(c) Cup.
(d) Cookie.

2. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Layoffs.
(b) Changes.
(c) Bankruptcies.
(d) Mergers.

3. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Adidas.
(b) Reebok.
(c) Nike.
(d) Puma.

4. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Words.
(b) Camps.
(c) Mergers.
(d) Movies.

5. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Teachers.
(b) Walden.
(c) Borders.
(d) Barnes and Noble.

Short Answer Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

2. Markets that respond to the tyranny of size have always had a tendency toward __________.

3. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

4. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

5. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.

(see the answer key)

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