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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Sweatshops.
(b) Trusts.
(c) Corporations.
(d) Factories.

2. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) IBM.
(b) Apple.
(c) Microsoft.
(d) The Gap.

3. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Hunters.
(b) Stalkers.
(c) Roamers.
(d) Snitches.

4. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) New age.
(b) Marketing.
(c) Trained.
(d) Professional.

5. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.
(a) Advertising.
(b) Brands.
(c) Prices.
(d) Retailer.

Short Answer Questions

1. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

2. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.

3. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

4. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

5. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

(see the answer key)

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