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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Commercials.
(b) Arguments.
(c) Infomercials.
(d) Sandwich boards.

2. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Colors.
(b) Logos.
(c) Markers.
(d) Tags.

3. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Changes.
(b) Bankruptcies.
(c) Layoffs.
(d) Mergers.

4. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) New age.
(b) Trained.
(c) Marketing.
(d) Professional.

5. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Movie stations.
(b) Publishers.
(c) Corporations.
(d) Cable channels.

Short Answer Questions

1. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

2. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

3. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

4. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

(see the answer key)

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