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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Arguments.
(b) Infomercials.
(c) Commercials.
(d) Sandwich boards.

2. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) Fake markets.
(b) New brands.
(c) Superbrands.
(d) New styles.

3. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Bundle.
(b) Link.
(c) Sell.
(d) Market.

4. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Products.
(b) Workers.
(c) Benevolence.
(d) Brand.

5. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) K-Mart.
(b) Wal Mart.
(c) Meijer.
(d) Gap.

Short Answer Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

2. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.

3. When was the first Disney store created in order to begin the idea of a brand experience?

4. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.

5. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

(see the answer key)

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