No Logo: Taking Aim at the Brand Bullies Quiz | Eight Week Quiz C

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Quiz | Eight Week Quiz C

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Stock sales.
(b) Shutdowns.
(c) Mergers.
(d) Loans.

2. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Race.
(b) Shoes.
(c) Roots.
(d) Run.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Books.
(c) Trends.
(d) Classes.

4. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) IBM.
(b) Microsoft.
(c) The Gap.
(d) Apple.

5. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Schools.
(b) Government.
(c) Businesses.
(d) Factories.

Short Answer Questions

1. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

2. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

3. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.

4. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

5. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.

(see the answer key)

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