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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Markers.
(b) Colors.
(c) Logos.
(d) Tags.

2. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Ads.
(b) Sites.
(c) Articles.
(d) Books.

3. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Consciousness.
(b) Stealth.
(c) Profits.
(d) Truths.

4. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Adidas.
(b) Reebok.
(c) Puma.
(d) Nike.

5. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New styles.
(b) New brands.
(c) Superbrands.
(d) Fake markets.

Short Answer Questions

1. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.

2. Many more people were buying __________ brands in order to save money during tighter times in the market.

3. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

4. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

5. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

(see the answer key)

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