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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Reebok.
(b) Nike.
(c) Puma.
(d) Adidas.

2. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Truth.
(b) Identity.
(c) Tradition.
(d) Space.

3. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Books.
(b) Sidewalks.
(c) Telephone poles.
(d) Buses.

4. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Genetic.
(b) Popular.
(c) Generic.
(d) Old.

5. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Jazz.
(b) Prep.
(c) Urban.
(d) Hip hop.

Short Answer Questions

1. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

2. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

4. The goal of branding was to establish a/an _____________ connection between the customer and the product.

5. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

(see the answer key)

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