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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.
(a) Retro.
(b) Shiny.
(c) Heavy.
(d) New.

2. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.
(a) Companies.
(b) Old people.
(c) Immigrants.
(d) Young people.

3. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Deadlines.
(b) Shipping costs.
(c) Sales goals.
(d) Invoices.

4. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Book.
(b) Play.
(c) Movie.
(d) Birthday.

5. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Sell.
(b) Bundle.
(c) Market.
(d) Link.

Short Answer Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

2. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.

3. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

4. Large corporations give money to movie makers in order to get their products prominently featured in __________.

5. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

(see the answer key)

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