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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Sponsorship.
(b) Drug.
(c) Anti-trust.
(d) Capital funding.

2. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'
(a) AOL.
(b) Google.
(c) TNT.
(d) Yahoo!.

3. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Prison.
(b) Company.
(c) Loop.
(d) Name.

4. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.
(a) Truth.
(b) Business.
(c) Company.
(d) Media.

5. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Funding.
(b) Competition.
(c) Logo.
(d) Board of directors.

Short Answer Questions

1. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?

2. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

3. In August of 1995, a sweatshop was raided in ___________, one which held 72 Thai garment workers in bonded slavery.

4. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

5. The goal of branding was to establish a/an _____________ connection between the customer and the product.

(see the answer key)

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