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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Sandwich boards.
(b) Infomercials.
(c) Arguments.
(d) Commercials.

2. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Attitude.
(b) Customers.
(c) Bottom line.
(d) Reputation.

3. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Mark up.
(b) Loss.
(c) Celebration.
(d) Party.

4. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Link.
(b) Market.
(c) Sell.
(d) Bundle.

5. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Sings.
(b) Sinks.
(c) Travels.
(d) Floats.

Short Answer Questions

1. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

2. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

3. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

4. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

5. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

(see the answer key)

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