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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) CBS.
(b) ABC.
(c) ESPN.
(d) TNT.

2. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Movie stations.
(b) Corporations.
(c) Cable channels.
(d) Publishers.

3. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Loyal.
(b) Emotional.
(c) Electric.
(d) Money.

4. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Freelancers.
(b) Illegal workers.
(c) Interns.
(d) Executives.

5. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Children.
(b) Grandparents.
(c) Leaders.
(d) Parents.

Short Answer Questions

1. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

2. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

3. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

4. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

5. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

(see the answer key)

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