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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.
(a) Companies.
(b) Sweatshops.
(c) Slums.
(d) Labor pool.

2. America seems to be moving into an _____________ relative to employment within the borders of the states.
(a) Impermanence.
(b) Peace.
(c) Misunderstanding.
(d) Wasteland.

3. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Clothing.
(b) Technology.
(c) Environment.
(d) Farming.

4. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Teachers.
(b) Walden.
(c) Borders.
(d) Barnes and Noble.

5. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Porfitable.
(b) Competitive.
(c) Clear.
(d) Truthful.

Short Answer Questions

1. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.

2. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

3. ___________make up a large percentage of the workers for Microsoft and other software companies.

4. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.

5. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

(see the answer key)

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