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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.
(a) 31.
(b) 14.
(c) 20.
(d) 100.

2. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.
(a) Passion.
(b) Consumerism.
(c) Music.
(d) Speech.

3. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Computers.
(b) Board games.
(c) Army guys.
(d) Barbie.

4. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) Trained.
(b) New age.
(c) Marketing.
(d) Professional.

5. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.
(a) Change.
(b) Quality.
(c) Social issue.
(d) Price.

Short Answer Questions

1. Many more people were buying __________ brands in order to save money during tighter times in the market.

2. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

3. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.

4. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.

5. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

(see the answer key)

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