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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Sales goals.
(b) Deadlines.
(c) Invoices.
(d) Shipping costs.

2. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Inventions.
(b) Books.
(c) Computers.
(d) Machines.

3. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) CDs.
(b) Magazines.
(c) Records.
(d) Books.

4. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.
(a) Shelving.
(b) Billboards.
(c) Space.
(d) Messages.

5. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Travels.
(b) Sings.
(c) Floats.
(d) Sinks.

Short Answer Questions

1. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

2. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

3. The compounds where the factories are based include a number of amenities when __________ management must be there.

4. ___________ is described as the active elimination and suppression of material.

5. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

(see the answer key)

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