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This quiz consists of 5 multiple choice and 5 short answer questions through Forward - Chapter 3.

Multiple Choice Questions

1. In what year did Douglas Ivester tell his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) 1969.
(b) 1982.
(c) 1977.
(d) 1989.

2. Douglas Ivester's goal was achieving what when he told his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) Reinstitution of Communism.
(b) World domination.
(c) Freedom for the German people.
(d) Brand recognition.

3. What does CEO stand for?
(a) Cheap Everpresent Oil.
(b) Civil Engineer's Office.
(c) Continental Energy Options.
(d) Chief Executive Officer.

4. Douglas Ivester was appointed as Chairman and Chief Executive Officer of Coca-Cola Company after whose death?
(a) Mark Miringhoff.
(b) Roberto Goizueta.
(c) Ronald Coase.
(d) George Stigler.

5. In economics and sociology, what refers to any factor that enables or motivates a particular course of action or counts as a reason for preferring one choice to the alternatives?
(a) Punishment.
(b) Incentive.
(c) Barrier.
(d) Belief.

Short Answer Questions

1. What refers to a market where prices are determined by supply and demand?

2. What is an economic model of price determination in a market that concludes that in a competitive market, the unit price for a particular good will vary until it settles at a point where the quantity demanded by consumers will equal the quantity supplied by producers?

3. When was Burton G. Malkiel born?

4. Where did politicians try to deal with the level of pollution by limiting driving based on license plate numbers, according to the author in Chapter 2?

5. Ross Perot ran for President of the United States in what year?

(see the answer key)

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