View a FREE sample

Myths

These are shaped to give a particular, intended, and propagandistic message about the human experience.

Symbols

The components of words, images, ideas, are all symbols which, when combined, form a lesson, story, or explanation of human experience.

Archetypes

A title used to describe a universal human experience or position with a defining set of conditions. For example, "mother" is defined as a woman who has given birth and nurtures a child into adulthood.

Semiology

The study of what is combined to make statements--the analysis of how meaning is conveyed, rather than of the meaning itself.

Foam

This is used as an example for advertising by the author. This word stands for the attractiveness but ultimate emptiness of something when it is used in context.

Signifier / Signified / Sign

These three terms are: an image, what the image represents, and what their combination together means.

Form / Concept / Signification

These...

(read more Object Descriptions)

This section contains 235 words (approx. 1 page at 300 words per page) View a FREE sample