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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?

2. Where was Kroc's first public relations firm located?

3. When did McDonald's serve its 50 billionth hamburger?

4. When did Maurice McDonald die?

5. When was Ronald McDonald birthed as the face of McDonald's?

Short Essay Questions

1. In regards to real estate today, what is McDonald's considered?

2. What else did McDonald's do to redefine the food service industry?

3. What was the result of Sonneborn's and Kroc's separate visions?

4. What association with today's McDonald's took time to develop?

5. Describe where McDonald's directed the media when it focused on Kroc's personal life.

6. What was the original face or mascot of McDonald's and what is its mascot today?

7. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

8. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.

9. After Kroc owned McDonald's incorporated, what did do with its image?

10. Why did Kroc want and even need to buy out the McDonald brothers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

Essay Topic 2

Describe the conditions of the McDonald's industry when Fred Turner began to take control of the company. What propelled Kroc towards his decision to relinquish control of his manifested dream?

Essay Topic 3

Compare and contrast how McDonald's corporation can be likened to the way the Marine Corp runs and operates. How has the operation of McDonald's evolved into an almost science?

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