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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Where did McDonald's need to improve, according to Chapter 9?

2. What is the potato manufacturer called?

3. Who did NOT get rich as a result of McDonald's appraisal worth?

4. When was Ronald McDonald birthed as the face of McDonald's?

5. In 1961 how many states had McDonald's restaurants?

Short Essay Questions

1. After Kroc owned McDonald's incorporated, what did do with its image?

2. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.

3. In regards to real estate today, what is McDonald's considered?

4. What was the original face or mascot of McDonald's and what is its mascot today?

5. What is the McDonald's Operators Association?

6. What else did McDonald's do to redefine the food service industry?

7. Who began to take over McDonald's as Kroc's personal life became a problem?

8. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

9. Describe Fred Turner's contributions to McDonald's.

10. Why did Kroc want and even need to buy out the McDonald brothers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and describe how California in the 1930s helped to develop curbside food service and then carhop drive-ins.

Essay Topic 2

Discuss How Kroc went obtained the McDonald's name. Discuss what happened as a result of the negotiations Kroc made to own the name.

Essay Topic 3

Explain and discuss how founder of McDonald's, Ray A. Kroc, effectively ran and governed the corporation of McDonald's. How did he gain such popularity among his employees?

(see the answer keys)

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