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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What moved Kroc to California in the early 1960s?

2. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

3. By what time had the McDonald's Operators Association lost its punch?

4. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?

5. What type of problems did McDonald's face in the 1970s?

Short Essay Questions

1. What was the result of Sonneborn's and Kroc's separate visions?

2. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

3. Describe Fred Turner's contributions to McDonald's.

4. Describe where McDonald's directed the media when it focused on Kroc's personal life.

5. What happened to make McDonald's appear to be an unsafe fast food chain?

6. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

7. What association with today's McDonald's took time to develop?

8. Describe how Kroc obtained the name from the McDonald brothers.

9. What did Kroc decide to focus on after his broken engagement?

10. What type of strategy did McDonald's create to secure mortgage loans?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain how the technique of trial and error helped to develop the automation of the French fires and milkshakes.

Essay Topic 2

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

Essay Topic 3

Analyze and discuss the advertising effectiveness McDonald's in targeting a specific audience. How did this help to develop McDonald's place in society?

(see the answer keys)

This section contains 552 words (approx. 2 pages at 300 words per page) View a FREE sample