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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Sonneborn reduce for McDonald's?

2. When was the Operators National Advertising Cooperative formed?

3. What was the name of the theme park McDonald's considers developing?

4. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?

5. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

Short Essay Questions

1. Describe how Kroc obtained the name from the McDonald brothers.

2. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

3. What was the result of Sonneborn's and Kroc's separate visions?

4. Describe Fred Turner's contributions to McDonald's.

5. Why did Kroc move to California in the early 1960s?

6. What did Kroc decide to focus on after his broken engagement?

7. In the 1960s where did McDonald's need to build strength and how did they do it?

8. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

9. What was difficult for McDonald's initial overseas, international expansion?

10. Describe the rumor of the mid 1970s and its effect on McDonald's image.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss How Kroc went obtained the McDonald's name. Discuss what happened as a result of the negotiations Kroc made to own the name.

Essay Topic 2

Discuss how McDonald's first plunged into the advertisement world. Explain what happened as a result of the initial advertisements McDonald's submitted to newspapers and television.

Essay Topic 3

Discuss and explain what happened in Kroc's personal life that enabled him to expand McDonald's in the West.

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This section contains 542 words (approx. 2 pages at 300 words per page) View a FREE sample