View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How did the McDonald brother's envision the future business of McDonald's?

2. Who does the author compare Kroc to in the entrepreneur world?

3. Where did the McDonald brothers open a grander carhop drive-in?

4. Who is credited for opening the first McDonald's?

5. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

Short Essay Questions

1. Describe where the McDonald's name comes from.

2. What helped end Kroc's difficulty in obtaining success in the West?

3. Discuss the type of people Kroc hired as managers for McDonald's.

4. What did Kroc believe happened if one fought maverick franchises?

5. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

6. What did Kroc avoid within his franchise business?

7. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

8. How did McDonald's react to change, according to the author Love?

9. Why did other managers adopt Kroc's principles?

10. Describe the parts of the McDonald's process.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

Essay Topic 2

Compare and contrast how Kroc's invention and development of a fast food industry was likened to Carnegie's and Rockefeller's steel and oil companies.

Essay Topic 3

Analyze and discuss the advertising effectiveness McDonald's in targeting a specific audience. How did this help to develop McDonald's place in society?

(see the answer keys)

This section contains 594 words (approx. 2 pages at 300 words per page) View a FREE sample