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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

2. What made Kroc upset with one of his franchise managers?

3. What did Kroc mandate in his restaurants?

4. What did Kroc found in 1952?

5. What strategy did Big Boys use at its beginning stages of development?

Short Essay Questions

1. What did Kroc avoid within his franchise business?

2. Explain the press and McDonald's relationship as described in the foreword.

3. How did McDonald's react to change, according to the author Love?

4. Why did other managers adopt Kroc's principles?

5. How did Kroc react as McDonald's grew?

6. What happened when Ray Kroc met the McDonald's brothers in 1954?

7. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

8. What helped end Kroc's difficulty in obtaining success in the West?

9. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

10. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and discuss the advertising effectiveness McDonald's in targeting a specific audience. How did this help to develop McDonald's place in society?

Essay Topic 2

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

Essay Topic 3

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

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This section contains 616 words (approx. 3 pages at 300 words per page) View a FREE sample