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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. When did franchising begin in America?

2. What did Kroc assemble with the manager's he hired in McDonald's?

3. What did Kroc do when circumstances made demands?

4. What was Kroc considered to be after decades of involvement with McDonald's?

5. According to Chapter 6, who were committed to making the best hamburger in the world?

Short Essay Questions

1. What happened in the 1950s in the restaurant food chain business.

2. What market did Kroc first get into that propelled him towards the food production business?

3. Describe the franchise ownership of McDonald's.

4. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

5. What did Kroc avoid within his franchise business?

6. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

7. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

8. Describe when franchising began.

9. How did Kroc try to improve his product in other ways aside from ingredients?

10. Explain the press and McDonald's relationship as described in the foreword.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain and discuss how founder of McDonald's, Ray A. Kroc, effectively ran and governed the corporation of McDonald's. How did he gain such popularity among his employees?

Essay Topic 2

Discuss and explain how Kroc's management and delegation of authority allowed his employees to keep their freedom while performing their jobs.

Essay Topic 3

Discuss and explain specifically what happened to McDonald's that created negative media attention. How did McDonald's respond to correct its image in the public?

(see the answer keys)

This section contains 624 words (approx. 3 pages at 300 words per page) View a FREE sample