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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

2. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

3. What region of the US did Kroc have difficulty expanding McDonald's?

4. According to the author, what is the hardest task for a franchiser?

5. Who is the legendary founder of McDonald's?

Short Essay Questions

1. Discuss the type of people Kroc hired as managers for McDonald's.

2. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

3. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

4. What are McDonald's managers committed to building?

5. Describe where the McDonald's name comes from.

6. Describe when franchising began.

7. Explain the press and McDonald's relationship as described in the foreword.

8. What did Kroc believe happened if one fought maverick franchises?

9. What helped end Kroc's difficulty in obtaining success in the West?

10. What happened when Ray Kroc met the McDonald's brothers in 1954?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain specifically what happened to McDonald's that created negative media attention. How did McDonald's respond to correct its image in the public?

Essay Topic 2

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

Essay Topic 3

Describe the conditions of the McDonald's industry when Fred Turner began to take control of the company. What propelled Kroc towards his decision to relinquish control of his manifested dream?

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