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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What happened that tainted McDonald's image of being a safe place?
(a) A person got food poisioning and died.
(b) Car theft.
(c) A shooting.
(d) A robbery.

2. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?
(a) They thought locally.
(b) His desires were bigger than theirs were.
(c) They thought too globally.
(d) He wanted to violate the contract.

3. What rumor in the 1970s hurt McDonald's reputation?
(a) That they under cooked their chicken.
(b) That their hamburgers were made with worms.
(c) That they violated the health code daily.
(d) That they did not wash their hands.

4. In 1961 how many states had McDonald's restaurants?
(a) 45.
(b) 42.
(c) 41.
(d) 44.

5. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Healed it.
(b) Deepened it.
(c) Destroyed it.
(d) Developed it.

Short Answer Questions

1. What was the name of the theme park McDonald's considers developing?

2. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?

3. What does McDonald's use to generate greater efficiency?

4. What innovative advertisement proved to be successful for McDonald's after Kroc's death?

5. Where did McDonald's first go international?

Short Essay Questions

1. After Kroc owned McDonald's incorporated, what did do with its image?

2. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

3. What association with today's McDonald's took time to develop?

4. In the 1960s where did McDonald's need to build strength and how did they do it?

5. What else did McDonald's do to redefine the food service industry?

6. Describe Fred Turner's contributions to McDonald's.

7. Why did Kroc move to California in the early 1960s?

8. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.

9. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

10. Describe the sandwich strategy.

(see the answer keys)

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