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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Where did McDonald's try to steer the media's attention?
(a) To the amount of fish sandwiches they sold.
(b) To the amount of french fries they sold.
(c) To the amount of employees they had.
(d) To the amount of hamburgers they sold.

2. How did the international branch of McDonald's raise its food profile?
(a) Coupons.
(b) Advertisement.
(c) Better quality of food overseas.
(d) Cheap prices.

3. What was the 1970s defamation of McDonald's reputation an example of?
(a) How fast rumors can spread.
(b) Fallacy in the public opinion.
(c) False advertisement.
(d) McDonald's trouble with the media.

4. What was Kroc's second wife's name?
(a) Ethel.
(b) Jane.
(c) Martino.
(d) Joan.

5. Who did Kroc and Sonneborn use as a buffer for communication?
(a) Their secretaries.
(b) Martino.
(c) Cotter.
(d) No one.

Short Answer Questions

1. What did the International branch of McDonald's ultimately realize to help them become successful?

2. What main person was responsible for handling a major cash crunch for McDonald's?

3. Who did NOT get rich as a result of McDonald's appraisal worth?

4. How did McDonald's reshape the food service industry?

5. What innovative advertisement proved to be successful for McDonald's after Kroc's death?

Short Essay Questions

1. What else did McDonald's do to redefine the food service industry?

2. Describe the rumor of the mid 1970s and its effect on McDonald's image.

3. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

4. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

5. In the 1960s where did McDonald's need to build strength and how did they do it?

6. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

7. Describe how Kroc obtained the name from the McDonald brothers.

8. What was the original face or mascot of McDonald's and what is its mascot today?

9. What did Kroc decide to focus on after his broken engagement?

10. What was difficult for McDonald's initial overseas, international expansion?

(see the answer keys)

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