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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?
(a) A clown suit.
(b) A big dress.
(c) A face mask.
(d) Fur.

2. What moved Kroc to California in the early 1960s?
(a) Joan.
(b) A love interest and divorce.
(c) Jane.
(d) Ethel.

3. What does McDonald's use to generate greater efficiency?
(a) Negative reinforcements.
(b) Loyalty.
(c) Promptness.
(d) Positive reinforcements.

4. What did Sonneborn's idea involve?
(a) Buying more land.
(b) Farming its own crops.
(c) Creating a separate real estate agency.
(d) Developing its own land.

5. What other food service chain is used today to diversify McDonald's holdings?
(a) Dasani.
(b) Coke-a-cola.
(c) Evvian.
(d) Aquafina.

Short Answer Questions

1. How many stores did McDonald's have by 1978?

2. How did the international branch of McDonald's raise its food profile?

3. What happened that tainted McDonald's image of being a safe place?

4. How much did the McDonald brothers ask for their name?

5. What famous icon became associated with McDonald's, after being effective with the children?

Short Essay Questions

1. Describe where McDonald's directed the media when it focused on Kroc's personal life.

2. Describe Fred Turner's contributions to McDonald's.

3. What did Kroc support that gave McDonald's some trouble?

4. What happened after the fall of communism in relationship to McDonald's?

5. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.

6. In regards to real estate today, what is McDonald's considered?

7. When and how did McDonald's international began to diversify?

8. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

9. What association with today's McDonald's took time to develop?

10. Who began to take over McDonald's as Kroc's personal life became a problem?

(see the answer keys)

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