View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What strategy did Dairy Queen use at its beginning stages of development?
(a) One market.
(b) Staying small.
(c) Getting bigger.
(d) One menu item.

2. What did Kroc resist that ultimately benefited him?
(a) Good food fast.
(b) Putting his financial position behind the company's.
(c) The uniform idea of his franchise.
(d) Putting his financial position ahead of the company's.

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 97%.
(b) 96%.
(c) 100%.
(d) 98%.

4. What did Kroc begin thinking of McDonald's as?
(a) A sacred misson.
(b) A sacred family.
(c) A sacred experience.
(d) A sacred bond.

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) Trial and error mentality.
(b) It happened naturally for him.
(c) The market value.
(d) The real estate value.

Short Answer Questions

1. What type of structure does McDonald's have?

2. How did McDonald's develop its discovery process?

3. What does the foreword of McDonald's: Behind the Arches explain?

4. What did Kroc assemble with the manager's he hired in McDonald's?

5. How many parts of the process are there to uphold the common standard qualities for McDonald's?

Short Essay Questions

1. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

2. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

3. How did Kroc react as McDonald's grew?

4. What market did Kroc first get into that propelled him towards the food production business?

5. What happened when Ray Kroc met the McDonald's brothers in 1954?

6. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

7. Describe the franchise ownership of McDonald's.

8. Describe where the McDonald's name comes from.

9. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

10. What did Kroc avoid within his franchise business?

(see the answer keys)

This section contains 646 words (approx. 3 pages at 300 words per page) View a FREE sample