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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When did McDonald's serve its 50 billionth hamburger?
(a) October 21, 1981.
(b) November 21, 1984.
(c) December 21, 1981.
(d) It hasn't yet.

2. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?
(a) Jane.
(b) Joan.
(c) Ethel.
(d) Martino.

3. Mentioned in Chapter 14, what did McDonald's avoid using?
(a) Breaking contracts.
(b) Verbal contracts.
(c) Making contracts.
(d) Written contracts.

4. What was the 1970s defamation of McDonald's reputation an example of?
(a) How fast rumors can spread.
(b) Fallacy in the public opinion.
(c) False advertisement.
(d) McDonald's trouble with the media.

5. What percent of McDonald's did Sonneborn?
(a) 45%.
(b) 42%
(c) 43%.
(d) 40%.

6. Who remained to be the McDonald's spokesman throughout the 1970s?
(a) Kroc.
(b) Ronald.
(c) Sonneborn.
(d) Martino.

7. What rumor in the 1970s hurt McDonald's reputation?
(a) That their hamburgers were made with worms.
(b) That they under cooked their chicken.
(c) That they violated the health code daily.
(d) That they did not wash their hands.

8. What famous icon became associated with McDonald's, after being effective with the children?
(a) The farm animals.
(b) Sneaky creatures.
(c) Bozo the Clown.
(d) Ronald McDonald.

9. When did Kroc's contract expire between Kroc and the McDonald brothers?
(a) 1961.
(b) 1959.
(c) 1960.
(d) 1963.

10. What did Sonneborn reduce for McDonald's?
(a) Number of stores built.
(b) Employment.
(c) Revenue.
(d) Sales.

11. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Destroyed it.
(b) Deepened it.
(c) Healed it.
(d) Developed it.

12. What did Kroc decide to take over, after his broken engagement?
(a) The West coast.
(b) The Midwest.
(c) The Southeast.
(d) The East coast.

13. When was the fish sandwich developed at McDonald's?
(a) During the 1980s.
(b) During the 1960s.
(c) During the 1970s.
(d) It was an original menu item.

14. What food market was at one time fraught with difficulty at McDonald's?
(a) Chicken.
(b) Breakfast.
(c) Dairy.
(d) Meat.

15. In 1961, how many stores did McDonald's have open?
(a) 323.
(b) 324.
(c) 322.
(d) 325.

Short Answer Questions

1. What was Kroc's first wife's name?

2. In 1961 how many states had McDonald's restaurants?

3. Who did NOT get rich as a result of McDonald's appraisal worth?

4. What happened that tainted McDonald's image of being a safe place?

5. What other food service chain is used today to diversify McDonald's holdings?

(see the answer keys)

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