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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Mark up the sale.
(b) Reduce the price of the sale.
(c) Mark up the land.
(d) Reduce the price of the land.

2. In 1961 how many states had McDonald's restaurants?
(a) 42.
(b) 45.
(c) 41.
(d) 44.

3. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Egg McMuffin.
(b) The Quarter Pounder.
(c) The Big Mac.
(d) The Apple Pie.

4. Where did McDonald's first go international?
(a) Canada and Mexico.
(b) Switzerland and Spain.
(c) Spain and Italy.
(d) London and France.

5. What was Kroc's first wife's name?
(a) Jane.
(b) Martino.
(c) Ethel.
(d) Joan.

6. Where was Kroc's first public relations firm located?
(a) San Bernadino.
(b) Atlanta.
(c) Memphis.
(d) Chicago.

7. What did Sonneborn's idea involve?
(a) Creating a separate real estate agency.
(b) Farming its own crops.
(c) Developing its own land.
(d) Buying more land.

8. What did McDonald's have trouble with in Chapter7?
(a) Dividing its shares.
(b) Advertsiments.
(c) Paying its employees.
(d) Making a profit.

9. What famous icon became associated with McDonald's, after being effective with the children?
(a) The farm animals.
(b) Bozo the Clown.
(c) Ronald McDonald.
(d) Sneaky creatures.

10. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would own the largest store.
(b) Who would oversee the manager's team.
(c) Who would develop the recipes now.
(d) Who would own the original San Bernadino store.

11. What did McDonald's do to solve their staffing policies?
(a) Hire women.
(b) Hire African Americans.
(c) Hire senior citizens.
(d) Hire minimum wage employees.

12. Who ran McDonald's longer than its founder, yet never showed Kroc up?
(a) Martino.
(b) Ethel.
(c) Sonneborn.
(d) Turner.

13. How many stores did McDonald's have by 1978?
(a) 4000.
(b) 2000.
(c) 3000.
(d) 500.

14. What was Kroc's second wife's name?
(a) Ethel.
(b) Jane.
(c) Joan.
(d) Martino.

15. When was the fish sandwich developed at McDonald's?
(a) During the 1980s.
(b) It was an original menu item.
(c) During the 1970s.
(d) During the 1960s.

Short Answer Questions

1. Who did Turner rely on during financial pressures?

2. Where did the original McDonald's character's develop from?

3. Where did McDonald's need to improve, according to Chapter 9?

4. How did McDonald's have to appear to investors to have the support of large lenders?

5. How did the international branch of McDonald's raise its food profile?

(see the answer keys)

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