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This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Candy.
(c) Chewing gum.
(d) Sewing machines.
2. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) Millionaires.
(c) The San Bernadino social elite.
(d) The celebrity elite.
3. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Southeast.
(b) The Midwest.
(c) The West Coast.
(d) The Hamptons.
4. What did Kroc tolerate in his business?
(a) Frustration.
(b) Accusations.
(c) Stress.
(d) Anger.
5. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) Carnegie.
(c) No one.
(d) Carnegie and Rockefeller.
6. In what state did carhop drive-ins spread rapidly?
(a) Georgia.
(b) California.
(c) New Mexico.
(d) Illinois.
7. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) The confines of Kroc's model.
(b) Nothing.
(c) The red, yellow, and white color theme.
(d) Ronald McDonald as their mascot.
8. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) A formula.
(b) The assembly line.
(c) Recipe.
(d) Quality beef.
9. Where was the first US carhop drive-in?
(a) Hollywood.
(b) Atlanta.
(c) Vegas.
(d) Dollywood.
10. When did Kroc form the McDonald's system?
(a) March 2, 1955.
(b) March 3, 1955.
(c) March 6 1955.
(d) March 5, 1955.
11. According to author, what does McDonald's management not include?
(a) Benefits.
(b) Health care.
(c) Taxes taken out.
(d) Any steady politics.
12. What did Kroc do when circumstances made demands?
(a) Negotiate.
(b) Change.
(c) Revolutionize.
(d) Adapt.
13. When was the original McDonald's restaurant opened?
(a) 1954.
(b) 1966.
(c) 1953.
(d) 1955.
14. Who is the legendary founder of McDonald's?
(a) Dick McDonald.
(b) Ray A. Kroc.
(c) Mac McDonald.
(d) Richard and Maurice McDonald.
15. How did McDonald's develop its discovery process?
(a) By ignoring its competitors.
(b) By watching other restaurants.
(c) Through trial and error.
(d) Through research.
Short Answer Questions
1. What strategy did Big Boys use at its beginning stages of development?
2. What did Kroc convert the way his restaurant was ran into?
3. What opening became a social event?
4. According to the author, what is the hardest task for a franchiser?
5. What was Kroc careful and conscious not to do in his franchise world?
This section contains 365 words (approx. 2 pages at 300 words per page) |