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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did Kroc tolerate in his business?
(a) Stress.
(b) Accusations.
(c) Frustration.
(d) Anger.

2. What item did Kroc have success with after the market changed?
(a) The Multimixer.
(b) French fries.
(c) Milkshakes.
(d) The hand held mixer.

3. Who suggested opening a lab for McDonald's to run its tests and experiments?
(a) Richard.
(b) Maurice.
(c) Kroc.
(d) Martino.

4. Who does the author compare Kroc to in the entrepreneur world?
(a) Carnegie.
(b) Rockefeller.
(c) No one.
(d) Carnegie and Rockefeller.

5. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Respectful.
(b) Happy.
(c) Hostile.
(d) Rudely.

6. What did the McDonald brothers force Kroc to do?
(a) Speak at conventions.
(b) Travel to open more McDonald's.
(c) Sell franchises for less than they were worth.
(d) Sell franchices for more than they were worth.

7. When did Kroc form the McDonald's system?
(a) March 6 1955.
(b) March 5, 1955.
(c) March 3, 1955.
(d) March 2, 1955.

8. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Midwest.
(b) The Southeast.
(c) The West Coast.
(d) The Hamptons.

9. According to the author, what was Kroc considered to be above anything else?
(a) A money maker.
(b) A father.
(c) A traveller.
(d) A salesman.

10. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Richard and Maurice McDonald.
(c) Kroc.
(d) Schindler.

11. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1960s.
(b) The mid 1940s.
(c) The mid 1930s.
(d) The mid 1950s.

12. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) The restaurant exploded.
(c) A new side item came to the menu.
(d) They reorganized the restaurant and shut everything down to start over.

13. What did Kroc redefine with his suppliers?
(a) Trust.
(b) Customer-supplier relationships.
(c) Friendship.
(d) Loyalty.

14. Why did managers adopt Kroc's principles?
(a) They liked Kroc.
(b) They worked and were effective.
(c) It was not a dictated job.
(d) They did not lose the freedom of performing their jobs.

15. How old was Kroc when McDonald's was incorporated?
(a) 52.
(b) 50.
(c) 53.
(d) 51.

Short Answer Questions

1. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

2. How much did the Agates make in its first 12 months?

3. What did revenue depend on in McDonald's?

4. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

5. What did Kroc do when circumstances made demands?

(see the answer keys)

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