2. According to the author, what was Kroc considered to be above anything else?
(a) A father.
(b) A traveller.
(c) A money maker.
(d) A salesman.

3. How old was Kroc when McDonald's was incorporated?
(a) 50.
(b) 52.
(c) 53.
(d) 51.

4. How did the McDonald brother's envision the future business of McDonald's?
(a) As a whole.
(b) Locally.
(c) Individually.
(d) Nationally.

5. What does the author compare McDonald's operational system to?
(a) The Navy.
(b) The Air Force.
(c) The Marine Corp.
(d) The Army.

6. What happened when Kroc took over McDonald's?
(a) Nothing immediately.
(b) The economy rose.
(c) The economy plunged.
(d) Things took off.

7. When was the original McDonald's restaurant opened?
(a) 1955.
(b) 1966.
(c) 1954.
(d) 1953.

8. What did Kroc tolerate in his business?
(a) Frustration.
(b) Anger.
(c) Stress.
(d) Accusations.

9. What opening became a social event?
(a) The opening of Agates in Waukegan.
(b) The opening of Wendy's.
(c) The opening of the Big Boy.
(d) The opening of a drive thru service window.

10. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created a world class supervision team.
(b) He gained respect.
(c) He created animosity.
(d) He created a team.

11. What does the foreword of McDonald's: Behind the Arches explain?
(a) The fast food industry.
(b) The restaurant industry.
(c) The book's purpose.
(d) The author.

12. What type of structure does McDonald's have?
(a) Good food fast.
(b) Family appeal.
(c) Fundamentally federal.
(d) State.

13. What did Kroc want to improve as he focused on building the operating system?
(a) The marketing.
(b) The advertisements.
(c) The design.
(d) The product.

14. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) The San Bernadino social elite.
(c) The celebrity elite.
(d) Millionaires.

15. What strategy did Big Boys use at its beginning stages of development?
(a) Getting smaller.
(b) Getting bigger and full service.
(c) One menu item.
(d) Staying local.