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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Where did many of Kroc's franchiser's come from?
(a) Kroc's fellow golf club members.
(b) His family members.
(c) The real estate market.
(d) No where.

2. What did Kroc mandate in his restaurants?
(a) Health care.
(b) The best quality of everything.
(c) Excellence.
(d) Cleanliness and fastidiousness.

3. According to Chapter 3, what did food franchising predate?
(a) Chewing gum.
(b) Sewing machines.
(c) Automobiles.
(d) Candy.

4. What did Kroc redefine with his suppliers?
(a) Customer-supplier relationships.
(b) Friendship.
(c) Trust.
(d) Loyalty.

5. What was Kroc careful and conscious not to do in his franchise world?
(a) Over extend himself.
(b) Overwork his employees.
(c) Over volunteer himself.
(d) Overwork himself.

6. How much did the Agates make in its first 12 months?
(a) $400,000.
(b) $250,000.
(c) $275,000.
(d) $300,000.

7. What was the result of Kroc's ruthless enforcement of procedure?
(a) He gained respect.
(b) He created a world class supervision team.
(c) He created a team.
(d) He created animosity.

8. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) Quality beef.
(b) Recipe.
(c) The assembly line.
(d) A formula.

9. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) The market.
(b) Dairy Queen.
(c) KFC.
(d) McDonald's.

10. Where is McDonald's Plaza?
(a) Chicago, IL.
(b) Atlanta, GA.
(c) Topeka, KS.
(d) Oak Brook, IL.

11. Who did Kroc suggest incorporate a curb side service?
(a) Wal-Mart.
(b) CVS.
(c) Walgreen's.
(d) Eckerd's.

12. What is Kroc considered to be according to Love?
(a) A nice guy.
(b) A management expert.
(c) A practical man.
(d) A management genius.

13. Where was the first US carhop drive-in?
(a) Hollywood.
(b) Dollywood.
(c) Vegas.
(d) Atlanta.

14. What did Kroc want to improve as he focused on building the operating system?
(a) The product.
(b) The advertisements.
(c) The design.
(d) The marketing.

15. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 17,000.
(b) 14,000.
(c) 15,00.
(d) 16,000.

Short Answer Questions

1. What did Kroc avoid in the franchise business?

2. Where did the McDonald brothers open a grander carhop drive-in?

3. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

4. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

5. What did Kroc begin thinking of McDonald's as?

(see the answer keys)

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