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1. What does the foreword of McDonald's: Behind the Arches explain?

The book's purpose.

2. Where is McDonald's Plaza?

Oak Brook, IL.

3. What does the prologue compare the state of McDonald's main office to?

A war zone.

4. What did the press focus on in regards to McDonald's?

The outside.

5. Who is the legendary founder of McDonald's?

Ray A. Kroc.

6. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

96%.

7. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

14,000.

8. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

Over 100 billion.

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