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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?
(a) A new recipe.
(b) A CEO.
(c) A new committe.
(d) Another strategy.

2. What does McDonald's insist that it will never use to make its hamburgers?
(a) Fatty meat.
(b) Frozen meats.
(c) Non lean meat.
(d) Old meat.

3. Where did many of Kroc's franchiser's come from?
(a) No where.
(b) Kroc's fellow golf club members.
(c) His family members.
(d) The real estate market.

4. What did Kroc mandate in his restaurants?
(a) Cleanliness and fastidiousness.
(b) Health care.
(c) Excellence.
(d) The best quality of everything.

5. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 7%.
(b) 3%.
(c) 6%.
(d) 5%.

Short Answer Questions

1. According to the author, how did Kroc set the tone of McDonald's reaction to change?

2. What business did Kroc first get into?

3. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

4. Mentioned in Chapter 14, what did McDonald's avoid using?

5. What did Kroc convert the way his restaurant was ran into?

(see the answer key)

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