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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Advertise.
(b) Reduce menu prices.
(c) Increase its eliteness.
(d) Target a specific audience.

2. What did Kroc increase for McDonald's?
(a) Expansion in West.
(b) Employment.
(c) Number of stores built.
(d) Sales.

3. What does McDonald's offer to everyone from its franchises?
(a) Dental insurance.
(b) Benefits.
(c) Stock options.
(d) Tax exemption.

4. When did McDonald's reinvent itself?
(a) During the 1980s.
(b) In the early 1990s.
(c) When no one was noticing.
(d) After the Vietnam War.

5. What is McDonald's committed to?
(a) Good food fast.
(b) Good corporate citizenship.
(c) Friendly service.
(d) Healthy foods.

Short Answer Questions

1. According to Chapter 6, who were committed to making the best hamburger in the world?

2. What would get someone fired from McDonald's?

3. When did McDonald's grander carhop drive-in become a teenage hang out?

4. Who is the legendary founder of McDonald's?

5. What was McDonald's considered to be in regards to the real estate world?

(see the answer key)

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