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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would develop the recipes now.
(b) Who would own the original San Bernadino store.
(c) Who would own the largest store.
(d) Who would oversee the manager's team.

2. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Candy.
(c) Chewing gum.
(d) Sewing machines.

3. Why did Quinlan take over McDonald's?
(a) Turner knew it was time for a change.
(b) Turner was too old.
(c) Turner was sick.
(d) Turner had a better job offer.

4. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Midwest.
(b) The Hamptons.
(c) The West Coast.
(d) The Southeast.

5. What was the entry of McDonald's into Russia a sign and reflection of?
(a) Fall of resistance to the US.
(b) Progress.
(c) Surrender.
(d) Social and political change.

Short Answer Questions

1. What did Kroc convert the way his restaurant was ran into?

2. What rival chain went out of business in Chapter 6?

3. Where did McDonald's struggle to succeed due to the countries relationship with the US?

4. What US city was the hurtful rumor about McDonald's generally confined to?

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?

(see the answer key)

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