View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
(a) The kitchen's layout.
(b) The bathroom layout.
(c) The playground.
(d) The architecture.

2. What did Kroc limit in his business at McDonald's?
(a) Loss of control.
(b) Members of his board.
(c) Employees.
(d) Franchise ownership.

3. Where did the McDonald brothers open a grander carhop drive-in?
(a) San Bernadino, California.
(b) Topeka, Kansas.
(c) Hollywood, California.
(d) Chicago, Illinois.

4. What did Kroc resist profiting from?
(a) Unstable markets.
(b) Other's ideas.
(c) His franchises.
(d) His own ideas.

5. When was the Operators National Advertising Cooperative formed?
(a) 1967.
(b) 1969.
(c) 1968.
(d) 1970.

Short Answer Questions

1. What was Kroc and Cotter's relationship like?

2. Where did the original McDonald's character's develop from?

3. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

4. What did McDonald's do to solve their staffing policies?

5. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

(see the answer key)

This section contains 194 words (approx. 1 page at 300 words per page) View a FREE sample