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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Who became a kind of "den mother" in the family at McDonald's?
(a) Sonneborn.
(b) Ronald.
(c) Kroc.
(d) Martino.

2. When did Kroc's contract expire between Kroc and the McDonald brothers?
(a) 1959.
(b) 1963.
(c) 1961.
(d) 1960.

3. What did Kroc do when circumstances made demands?
(a) Negotiate.
(b) Change.
(c) Adapt.
(d) Revolutionize.

4. Where did the McDonald brothers open a grander carhop drive-in?
(a) Hollywood, California.
(b) Topeka, Kansas.
(c) Chicago, Illinois.
(d) San Bernadino, California.

5. How did the McDonald brother's envision the future business of McDonald's?
(a) Nationally.
(b) Locally.
(c) Individually.
(d) As a whole.

Short Answer Questions

1. According to the author, what was Kroc considered to be above anything else?

2. Where is McDonald's Plaza?

3. What does the foreword of McDonald's: Behind the Arches explain?

4. What moved Kroc to California in the early 1960s?

5. When did McDonald's grander carhop drive-in become a teenage hang out?

(see the answer key)

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