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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Destroyed it.
(b) Healed it.
(c) Developed it.
(d) Deepened it.

2. Where is McDonald's Plaza?
(a) Atlanta, GA.
(b) Topeka, KS.
(c) Oak Brook, IL.
(d) Chicago, IL.

3. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Apple pies.
(b) French fries.
(c) Milkshakes.
(d) Fish sandwiches.

4. Who is the legendary founder of McDonald's?
(a) Richard and Maurice McDonald.
(b) Dick McDonald.
(c) Ray A. Kroc.
(d) Mac McDonald.

5. In 1961, how many stores did McDonald's have open?
(a) 322.
(b) 324.
(c) 323.
(d) 325.

Short Answer Questions

1. According to the author, how did Kroc set the tone of McDonald's reaction to change?

2. What did McDonald's do to solve their staffing policies?

3. What is Kroc considered to be according to Love?

4. What did Kroc redefine with his suppliers?

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

(see the answer key)

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