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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Increase its eliteness.
(b) Reduce menu prices.
(c) Target a specific audience.
(d) Advertise.

2. What did Kroc increase for McDonald's?
(a) Number of stores built.
(b) Expansion in West.
(c) Sales.
(d) Employment.

3. What strategy did Dairy Queen use at its beginning stages of development?
(a) One menu item.
(b) Staying small.
(c) One market.
(d) Getting bigger.

4. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 14,000.
(b) 16,000.
(c) 15,00.
(d) 17,000.

5. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) The San Bernadino social elite.
(c) Millionaires.
(d) The celebrity elite.

Short Answer Questions

1. How much did the first year of the Agates net for Kroc?

2. When was the fish sandwich developed at McDonald's?

3. What happened when Kroc took over McDonald's?

4. What main person was responsible for handling a major cash crunch for McDonald's?

5. Who was responsible for doubling McDonald's real estate holdings?

(see the answer key)

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