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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. When did Kroc die?
(a) 1980.
(b) 1985.
(c) 1984.
(d) 1988.

2. What did Kroc avoid in the franchise business?
(a) Laziness.
(b) Dictating control.
(c) Fast income.
(d) Territorial fights.

3. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) French fries.
(b) Fish sandwiches.
(c) Milkshakes.
(d) Apple pies.

4. What did the press focus on in regards to McDonald's?
(a) The corporation.
(b) The inside.
(c) The grade of food quality.
(d) The outside.

5. When did Maurice McDonald die?
(a) 1977.
(b) 1972.
(c) 1971.
(d) 1973.

Short Answer Questions

1. What did Kroc see fighting with maverick franchises would result in?

2. What was the result of Kroc's ruthless enforcement of procedure?

3. According to author, what does McDonald's management not include?

4. Where was Kroc's first public relations firm located?

5. What happened within months of the opening of the Agates?

(see the answer key)

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