View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) Carnegie and Rockefeller.
(c) No one.
(d) Carnegie.

2. According to author, what does McDonald's management not include?
(a) Health care.
(b) Taxes taken out.
(c) Benefits.
(d) Any steady politics.

3. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 17,000.
(b) 14,000.
(c) 16,000.
(d) 15,00.

4. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Deepened it.
(b) Developed it.
(c) Healed it.
(d) Destroyed it.

5. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 5%.
(b) 7%.
(c) 3%.
(d) 6%.

Short Answer Questions

1. What did Kroc convert the way his restaurant was ran into?

2. What did Kroc mandate in his restaurants?

3. Why did managers adopt Kroc's principles?

4. Where is McDonald's Plaza?

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

(see the answer key)

This section contains 202 words (approx. 1 page at 300 words per page) View a FREE sample