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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What did Kroc do when circumstances made demands?
(a) Adapt.
(b) Change.
(c) Revolutionize.
(d) Negotiate.

2. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) The market.
(b) Dairy Queen.
(c) McDonald's.
(d) KFC.

3. Who suggested opening a lab for McDonald's to run its tests and experiments?
(a) Maurice.
(b) Kroc.
(c) Martino.
(d) Richard.

4. According to Chapter 6, who were committed to making the best hamburger in the world?
(a) McDonald's managers.
(b) Martino.
(c) Richard and Maurice.
(d) Kroc.

5. When was the fish sandwich developed at McDonald's?
(a) During the 1970s.
(b) During the 1980s.
(c) During the 1960s.
(d) It was an original menu item.

Short Answer Questions

1. When was the original McDonald's restaurant opened?

2. According to the author, what is the hardest task for a franchiser?

3. When did Kroc die?

4. What did Kroc want to improve as he focused on building the operating system?

5. What opening became a social event?

(see the answer key)

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