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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. How much did the Agates make in its first 12 months?
(a) $300,000.
(b) $400,000.
(c) $250,000.
(d) $275,000.

2. How much did the first year of the Agates net for Kroc?
(a) $75,000.
(b) $30,000.
(c) $50,000.
(d) $40,000.

3. What does the foreword of McDonald's: Behind the Arches explain?
(a) The fast food industry.
(b) The book's purpose.
(c) The restaurant industry.
(d) The author.

4. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) 1 million.
(b) Over 200 billion.
(c) Less than 200 billion.
(d) Over 100 billion.

5. How did Kroc envision the future business of McDonald's?
(a) Individually.
(b) Nationally.
(c) As a whole.
(d) Locally.

Short Answer Questions

1. What did Kroc mandate in his restaurants?

2. How did the McDonald brother's envision the future business of McDonald's?

3. How did McDonald's develop its discovery process?

4. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

5. What would get someone fired from McDonald's?

(see the answer key)

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