View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. Where was the first US carhop drive-in?
(a) Atlanta.
(b) Dollywood.
(c) Hollywood.
(d) Vegas.

2. According to author, what does McDonald's management not include?
(a) Health care.
(b) Any steady politics.
(c) Taxes taken out.
(d) Benefits.

3. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Common bonds.
(b) Most diverse collected of managers in American business.
(c) Diversity.
(d) Similar traits.

4. What did Kroc resist profiting from?
(a) Unstable markets.
(b) His own ideas.
(c) His franchises.
(d) Other's ideas.

5. Who became a kind of "den mother" in the family at McDonald's?
(a) Ronald.
(b) Sonneborn.
(c) Martino.
(d) Kroc.

Short Answer Questions

1. Where is McDonald's Plaza?

2. What strategy did Dairy Queen use at its beginning stages of development?

3. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

4. Who was Kroc's personality opposite?

5. How much did the first year of the Agates net for Kroc?

(see the answer key)

This section contains 156 words (approx. 1 page at 300 words per page) View a FREE sample