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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. According to the author, what was Kroc considered to be above anything else?
(a) A salesman.
(b) A father.
(c) A traveller.
(d) A money maker.

2. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Most diverse collected of managers in American business.
(b) Similar traits.
(c) Common bonds.
(d) Diversity.

3. What did Kroc resist profiting from?
(a) Unstable markets.
(b) His own ideas.
(c) Other's ideas.
(d) His franchises.

4. Why did managers adopt Kroc's principles?
(a) They worked and were effective.
(b) They did not lose the freedom of performing their jobs.
(c) They liked Kroc.
(d) It was not a dictated job.

5. Who does the author compare Kroc to in the entrepreneur world?
(a) Carnegie.
(b) Carnegie and Rockefeller.
(c) Rockefeller.
(d) No one.

Short Answer Questions

1. What did Kroc see fighting with maverick franchises would result in?

2. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

3. Where did many of Kroc's franchiser's come from?

4. How did Kroc envision the future business of McDonald's?

5. When did franchising begin in America?

(see the answer key)

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