View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What did Kroc found in 1952?
(a) McDonald's arches.
(b) McDonald's System, Inc.
(c) McDonald's Corporation.
(d) McDonald's mascot.

2. In what state did carhop drive-ins spread rapidly?
(a) California.
(b) Illinois.
(c) New Mexico.
(d) Georgia.

3. What item did Kroc have success with after the market changed?
(a) Milkshakes.
(b) French fries.
(c) The hand held mixer.
(d) The Multimixer.

4. Who does the author compare Kroc to in the entrepreneur world?
(a) No one.
(b) Carnegie.
(c) Carnegie and Rockefeller.
(d) Rockefeller.

5. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Rudely.
(b) Hostile.
(c) Respectful.
(d) Happy.

Short Answer Questions

1. According to the author, what determines how managers in the restaurant business react to change?

2. Where does the restaurant's name McDonald's come from?

3. When did franchising begin in America?

4. Where was the first US carhop drive-in?

5. According to Chapter 3, what did food franchising predate?

(see the answer key)

This section contains 167 words (approx. 1 page at 300 words per page) View a FREE sample