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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. When was the original McDonald's restaurant opened?
(a) 1953.
(b) 1966.
(c) 1954.
(d) 1955.

2. What did Kroc mandate in his restaurants?
(a) Cleanliness and fastidiousness.
(b) The best quality of everything.
(c) Health care.
(d) Excellence.

3. What was Kroc careful and conscious not to do in his franchise world?
(a) Over volunteer himself.
(b) Overwork himself.
(c) Over extend himself.
(d) Overwork his employees.

4. Who did Kroc suggest incorporate a curb side service?
(a) Wal-Mart.
(b) CVS.
(c) Eckerd's.
(d) Walgreen's.

5. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Kroc.
(c) Gibson.
(d) Richard and Maurice McDonald.

Short Answer Questions

1. What is Kroc considered to be according to Love?

2. How much did the first year of the Agates net for Kroc?

3. According to Chapter 3, what did food franchising predate?

4. Who discovered fast food?

5. What item did Kroc have success with after the market changed?

(see the answer key)

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