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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. How much did the first year of the Agates net for Kroc?
(a) $30,000.
(b) $40,000.
(c) $50,000.
(d) $75,000.

2. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) The market.
(b) McDonald's.
(c) KFC.
(d) Dairy Queen.

3. What happened when Kroc took over McDonald's?
(a) Things took off.
(b) Nothing immediately.
(c) The economy rose.
(d) The economy plunged.

4. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) It happened naturally for him.
(b) The market value.
(c) Trial and error mentality.
(d) The real estate value.

5. What strategy did Big Boys use at its beginning stages of development?
(a) Getting smaller.
(b) Getting bigger and full service.
(c) Staying local.
(d) One menu item.

Short Answer Questions

1. How many parts of the process are there to uphold the common standard qualities for McDonald's?

2. Who is the legendary founder of McDonald's?

3. What region of the US did Kroc have difficulty expanding McDonald's?

4. What social group did the McDonald brothers become a part of because of their drive-in?

5. What is Kroc considered to be according to Love?

(see the answer key)

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