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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Respectful.
(b) Happy.
(c) Rudely.
(d) Hostile.

2. Where did many of Kroc's franchiser's come from?
(a) His family members.
(b) Kroc's fellow golf club members.
(c) No where.
(d) The real estate market.

3. Who does the author compare Kroc to in the entrepreneur world?
(a) Carnegie.
(b) Rockefeller.
(c) No one.
(d) Carnegie and Rockefeller.

4. What would get someone fired from McDonald's?
(a) Poor perfromance.
(b) Rude customer service.
(c) Tardiness.
(d) Bad hygiene.

5. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) The confines of Kroc's model.
(b) Ronald McDonald as their mascot.
(c) Nothing.
(d) The red, yellow, and white color theme.

Short Answer Questions

1. Who was Kroc's personality opposite?

2. Where is McDonald's Plaza?

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

4. What happened within months of the opening of the Agates?

5. In what state did carhop drive-ins spread rapidly?

(see the answer key)

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