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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. How did Kroc envision the future business of McDonald's?
(a) Nationally.
(b) Locally.
(c) Individually.
(d) As a whole.

2. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Gibson.
(c) Kroc.
(d) Richard and Maurice McDonald.

3. Where was the first US carhop drive-in?
(a) Atlanta.
(b) Vegas.
(c) Hollywood.
(d) Dollywood.

4. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) They reorganized the restaurant and shut everything down to start over.
(c) A new side item came to the menu.
(d) The restaurant wentbankrupt.

5. Who is the legendary founder of McDonald's?
(a) Dick McDonald.
(b) Richard and Maurice McDonald.
(c) Ray A. Kroc.
(d) Mac McDonald.

Short Answer Questions

1. How many parts of the process are there to uphold the common standard qualities for McDonald's?

2. What was the financial state of the McDonald brothers in the 1930s?

3. When did McDonald's grander carhop drive-in become a teenage hang out?

4. When did Kroc form the McDonald's system?

5. Who does the author compare Kroc to in the entrepreneur world?

(see the answer key)

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