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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What did Kroc resist that ultimately benefited him?
(a) Putting his financial position ahead of the company's.
(b) Good food fast.
(c) The uniform idea of his franchise.
(d) Putting his financial position behind the company's.

2. How did Kroc envision the future business of McDonald's?
(a) Nationally.
(b) Individually.
(c) Locally.
(d) As a whole.

3. What happened when Kroc took over McDonald's?
(a) The economy plunged.
(b) The economy rose.
(c) Nothing immediately.
(d) Things took off.

4. What did revenue depend on in McDonald's?
(a) Sales items.
(b) The economy.
(c) Sales volume.
(d) Sales and cost of production.

5. What did Kroc avoid in the franchise business?
(a) Laziness.
(b) Dictating control.
(c) Fast income.
(d) Territorial fights.

Short Answer Questions

1. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

2. What did Kroc limit in his business at McDonald's?

3. When did McDonald's grander carhop drive-in become a teenage hang out?

4. What social group did the McDonald brothers become a part of because of their drive-in?

5. According to the author, what was Kroc considered to be above anything else?

(see the answer key)

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