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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) They reorganized the restaurant and shut everything down to start over.
(c) A new side item came to the menu.
(d) The restaurant wentbankrupt.

2. In what state did carhop drive-ins spread rapidly?
(a) Georgia.
(b) New Mexico.
(c) Illinois.
(d) California.

3. How did Kroc envision the future business of McDonald's?
(a) Locally.
(b) Nationally.
(c) As a whole.
(d) Individually.

4. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An American icon.
(b) A business legend.
(c) An entrepreneur.
(d) A role model.

5. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 4.
(b) 2.
(c) 5.
(d) 3.

Short Answer Questions

1. Who is the legendary founder of McDonald's?

2. What strategy did Dairy Queen use at its beginning stages of development?

3. Where does the restaurant's name McDonald's come from?

4. How did the McDonald brother's envision the future business of McDonald's?

5. What social group did the McDonald brothers become a part of because of their drive-in?

(see the answer key)

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