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Name: _________________________ | Period: ___________________ |
This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.
Multiple Choice Questions
1. What did Kroc resist profiting from?
(a) His franchises.
(b) His own ideas.
(c) Unstable markets.
(d) Other's ideas.
2. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 6%.
(b) 7%.
(c) 5%.
(d) 3%.
3. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) Getting bigger.
(c) One menu item.
(d) One market.
4. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 15,00.
(b) 14,000.
(c) 17,000.
(d) 16,000.
5. Where was the first US carhop drive-in?
(a) Dollywood.
(b) Vegas.
(c) Hollywood.
(d) Atlanta.
Short Answer Questions
1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
2. What did Kroc found in 1952?
3. When did Kroc form the McDonald's system?
4. How old was Kroc when McDonald's was incorporated?
5. Where is McDonald's Plaza?
This section contains 159 words (approx. 1 page at 300 words per page) |
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