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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) The market.
(b) McDonald's.
(c) KFC.
(d) Dairy Queen.

2. What did Kroc found in 1952?
(a) McDonald's mascot.
(b) McDonald's arches.
(c) McDonald's Corporation.
(d) McDonald's System, Inc.

3. Who discovered fast food?
(a) Martino.
(b) Schindler.
(c) McDonald brothers.
(d) Kroc.

4. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) They reorganized the restaurant and shut everything down to start over.
(c) A new side item came to the menu.
(d) The restaurant wentbankrupt.

5. According to the author, what was Kroc considered to be above anything else?
(a) A father.
(b) A money maker.
(c) A traveller.
(d) A salesman.

Short Answer Questions

1. How did the McDonald brother's envision the future business of McDonald's?

2. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

3. When was the original McDonald's restaurant opened?

4. What was the financial state of the McDonald brothers in the 1930s?

5. Where did the McDonald brothers open a grander carhop drive-in?

(see the answer key)

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