View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. What does the foreword of McDonald's: Behind the Arches explain?
(a) The fast food industry.
(b) The author.
(c) The book's purpose.
(d) The restaurant industry.

2. How did Kroc envision the future business of McDonald's?
(a) Individually.
(b) Nationally.
(c) Locally.
(d) As a whole.

3. Where is McDonald's Plaza?
(a) Atlanta, GA.
(b) Chicago, IL.
(c) Oak Brook, IL.
(d) Topeka, KS.

4. Who is the legendary founder of McDonald's?
(a) Dick McDonald.
(b) Ray A. Kroc.
(c) Richard and Maurice McDonald.
(d) Mac McDonald.

5. Where was the first US carhop drive-in?
(a) Atlanta.
(b) Hollywood.
(c) Dollywood.
(d) Vegas.

Short Answer Questions

1. How did the McDonald brother's envision the future business of McDonald's?

2. What does the prologue compare the state of McDonald's main office to?

3. In what state did carhop drive-ins spread rapidly?

4. Who does the author compare Kroc to in the entrepreneur world?

5. What did Kroc found in 1952?

(see the answer key)

This section contains 165 words (approx. 1 page at 300 words per page) View a FREE sample