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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. Who is the legendary founder of McDonald's?
(a) Dick McDonald.
(b) Ray A. Kroc.
(c) Richard and Maurice McDonald.
(d) Mac McDonald.

2. Where is McDonald's Plaza?
(a) Chicago, IL.
(b) Oak Brook, IL.
(c) Atlanta, GA.
(d) Topeka, KS.

3. Who discovered fast food?
(a) Martino.
(b) McDonald brothers.
(c) Schindler.
(d) Kroc.

4. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) 1 million.
(b) Over 100 billion.
(c) Over 200 billion.
(d) Less than 200 billion.

5. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1930s.
(b) The mid 1940s.
(c) The mid 1960s.
(d) The mid 1950s.

Short Answer Questions

1. What did the McDonald brothers lack to make their restaurant successful?

2. Who is credited for opening the first McDonald's?

3. Where did Kroc bring his idea of the Multimixer into the public eye?

4. Where does the restaurant's name McDonald's come from?

5. Who does the author compare Kroc to in the entrepreneur world?

(see the answer key)

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