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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) KFC.
(b) Dairy Queen.
(c) McDonald's.
(d) The market.

2. What did the McDonald brothers lack to make their restaurant successful?
(a) People skills.
(b) Organizational skills.
(c) Manners.
(d) Recipes.

3. How did Kroc envision the future business of McDonald's?
(a) As a whole.
(b) Locally.
(c) Individually.
(d) Nationally.

4. How did the McDonald brother's envision the future business of McDonald's?
(a) Locally.
(b) Individually.
(c) Nationally.
(d) As a whole.

5. Who did Kroc suggest incorporate a curb side service?
(a) Eckerd's.
(b) Walgreen's.
(c) Wal-Mart.
(d) CVS.

Short Answer Questions

1. Where is McDonald's Plaza?

2. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

3. What business did Kroc first get into?

4. What did the McDonald brothers force Kroc to do?

5. Who is the legendary founder of McDonald's?

(see the answer key)

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