View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. How did the McDonald brother's envision the future business of McDonald's?
(a) Nationally.
(b) As a whole.
(c) Individually.
(d) Locally.

2. Where does the restaurant's name McDonald's come from?
(a) Richard McDonald.
(b) Mac McDonald.
(c) Dick McDonald.
(d) Kroc.

3. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Sewing machines.
(c) Candy.
(d) Chewing gum.

4. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Deepened it.
(b) Healed it.
(c) Destroyed it.
(d) Developed it.

5. What does the prologue compare the state of McDonald's main office to?
(a) An office max.
(b) A war zone.
(c) A bomb shelter.
(d) A pretentious office.

Short Answer Questions

1. When did McDonald's grander carhop drive-in become a teenage hang out?

2. Where is McDonald's Plaza?

3. Who did NOT get rich as a result of McDonald's appraisal worth?

4. What type of structure does McDonald's have?

5. What was Kroc and Cotter's relationship like?

(see the answer key)

This section contains 185 words (approx. 1 page at 300 words per page) View a FREE sample