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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. Mentioned in Chapter 14, what did McDonald's avoid using?
(a) Verbal contracts.
(b) Breaking contracts.
(c) Written contracts.
(d) Making contracts.

2. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Ethel.
(b) Fred Turner.
(c) Martino.
(d) Sonneborn.

3. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?
(a) They thought too globally.
(b) He wanted to violate the contract.
(c) His desires were bigger than theirs were.
(d) They thought locally.

4. When did Maurice McDonald die?
(a) 1972.
(b) 1977.
(c) 1971.
(d) 1973.

5. Who suggested opening a lab for McDonald's to run its tests and experiments?
(a) Maurice.
(b) Richard.
(c) Martino.
(d) Kroc.

Short Answer Questions

1. What did Kroc assemble with the manager's he hired in McDonald's?

2. When did Kroc's contract expire between Kroc and the McDonald brothers?

3. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

4. What did McDonald's do to solve their staffing policies?

5. What was Kroc and Cotter's relationship like?

(see the answer key)

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