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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. Where is McDonald's Plaza?
(a) Chicago, IL.
(b) Oak Brook, IL.
(c) Atlanta, GA.
(d) Topeka, KS.

2. What did Kroc increase for McDonald's?
(a) Expansion in West.
(b) Employment.
(c) Number of stores built.
(d) Sales.

3. What social group did the McDonald brothers become a part of because of their drive-in?
(a) The celebrity elite.
(b) The San Bernadino social elite.
(c) Millionaires.
(d) Janitors.

4. What did Kroc resist profiting from?
(a) His own ideas.
(b) His franchises.
(c) Unstable markets.
(d) Other's ideas.

5. When was the original McDonald's restaurant opened?
(a) 1955.
(b) 1954.
(c) 1966.
(d) 1953.

Short Answer Questions

1. What famous icon became associated with McDonald's, after being effective with the children?

2. What did Kroc convert the way his restaurant was ran into?

3. What was Kroc's first wife's name?

4. How did McDonald's find a way to make money?

5. What rumor in the 1970s hurt McDonald's reputation?

(see the answer key)

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