![]() |
Name: _________________________ | Period: ___________________ |
This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.
Multiple Choice Questions
1. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The market value.
(b) Trial and error mentality.
(c) The real estate value.
(d) It happened naturally for him.
2. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 3%.
(b) 7%.
(c) 5%.
(d) 6%.
3. Who discovered fast food?
(a) Martino.
(b) Kroc.
(c) McDonald brothers.
(d) Schindler.
4. What made Kroc upset with one of his franchise managers?
(a) He began to add deserts.
(b) He raises the hamburger from 15 to 18 cents.
(c) He added cheese to the hamburger.
(d) He marketed differently.
5. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 13.
(b) 15.
(c) 12.
(d) 30.
Short Answer Questions
1. Where did Kroc bring his idea of the Multimixer into the public eye?
2. What was Kroc considered to be after decades of involvement with McDonald's?
3. What did the McDonald brothers lack to make their restaurant successful?
4. What business did Kroc first get into?
5. Who is the legendary founder of McDonald's?
This section contains 193 words (approx. 1 page at 300 words per page) |
![]() |