View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Hamptons.
(b) The Southeast.
(c) The West Coast.
(d) The Midwest.

2. How did the McDonald brother's envision the future business of McDonald's?
(a) As a whole.
(b) Locally.
(c) Nationally.
(d) Individually.

3. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) A new side item came to the menu.
(b) They reorganized the restaurant and shut everything down to start over.
(c) The restaurant wentbankrupt.
(d) The restaurant exploded.

4. What did Kroc see fighting with maverick franchises would result in?
(a) Fighting about everything.
(b) A bad relationship.
(c) A good partnership.
(d) Respect.

5. When did franchising begin in America?
(a) After the Civil War.
(b) After WWII.
(c) After the Vietnam War.
(d) After the Revolutionary War.

Short Answer Questions

1. What does the prologue compare the state of McDonald's main office to?

2. Who is credited for opening the first McDonald's?

3. Where did many of Kroc's franchiser's come from?

4. What type of structure does McDonald's have?

5. What did Kroc resist that ultimately benefited him?

(see the answer key)

This section contains 223 words (approx. 1 page at 300 words per page) View a FREE sample