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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. Who is credited for opening the first McDonald's?
(a) Richard and Maurice McDonald.
(b) Gibson.
(c) Schindler.
(d) Kroc.

2. What does the prologue compare the state of McDonald's main office to?
(a) An office max.
(b) A war zone.
(c) A bomb shelter.
(d) A pretentious office.

3. How did the McDonald brother's envision the future business of McDonald's?
(a) Nationally.
(b) Locally.
(c) Individually.
(d) As a whole.

4. What did Kroc found in 1952?
(a) McDonald's System, Inc.
(b) McDonald's arches.
(c) McDonald's mascot.
(d) McDonald's Corporation.

5. What did revenue depend on in McDonald's?
(a) Sales and cost of production.
(b) The economy.
(c) Sales volume.
(d) Sales items.

Short Answer Questions

1. Where was the first US carhop drive-in?

2. What item did Kroc have success with after the market changed?

3. How much did the first year of the Agates net for Kroc?

4. What was Kroc careful and conscious not to do in his franchise world?

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?

(see the answer key)

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