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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What did the McDonald brothers force Kroc to do?
(a) Sell franchices for more than they were worth.
(b) Travel to open more McDonald's.
(c) Speak at conventions.
(d) Sell franchises for less than they were worth.

2. Where does the restaurant's name McDonald's come from?
(a) Mac McDonald.
(b) Richard McDonald.
(c) Kroc.
(d) Dick McDonald.

3. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Midwest.
(b) The Southeast.
(c) The Hamptons.
(d) The West Coast.

4. According to the author, what was Kroc considered to be above anything else?
(a) A traveller.
(b) A salesman.
(c) A money maker.
(d) A father.

5. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Kroc.
(c) Schindler.
(d) Richard and Maurice McDonald.

Short Answer Questions

1. What did the McDonald brothers lack to make their restaurant successful?

2. What did the press focus on in regards to McDonald's?

3. What did Kroc found in 1952?

4. What happened when Kroc took over McDonald's?

5. What did Kroc see fighting with maverick franchises would result in?

(see the answer key)

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