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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
(a) The bathroom layout.
(b) The kitchen's layout.
(c) The architecture.
(d) The playground.

2. What was the financial state of the McDonald brothers in the 1930s?
(a) Wealthy.
(b) Unemployed.
(c) Bankrupt.
(d) Moderately rich.

3. When did Kroc form the McDonald's system?
(a) March 3, 1955.
(b) March 2, 1955.
(c) March 6 1955.
(d) March 5, 1955.

4. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The West Coast.
(b) The Hamptons.
(c) The Midwest.
(d) The Southeast.

5. How much did the McDonald brothers ask for their name?
(a) $2.2 million.
(b) $2.7 million.
(c) $ 3.5 million.
(d) $3.1 million.

Short Answer Questions

1. What did Kroc resist profiting from?

2. According to the author, what determines how managers in the restaurant business react to change?

3. What strategy did Big Boys use at its beginning stages of development?

4. In 1961 how many states had McDonald's restaurants?

5. What did revenue depend on in McDonald's?

(see the answer key)

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