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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What did Kroc want to buy in Chapter 8?
(a) The McDonald's name from the McDonald brothers.
(b) International land to develop McDonald's.
(c) All of the McDonald's.
(d) Nothing.

2. How much did the McDonald brothers ask for their name?
(a) $2.7 million.
(b) $2.2 million.
(c) $3.1 million.
(d) $ 3.5 million.

3. What did Kroc convert the way his restaurant was ran into?
(a) A method.
(b) A formula.
(c) An assembly.
(d) A science.

4. According to the author, what is the hardest task for a franchiser?
(a) Communication.
(b) Individuality.
(c) Uniformity.
(d) Cleanliness.

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) A new side item came to the menu.
(b) The restaurant exploded.
(c) The restaurant wentbankrupt.
(d) They reorganized the restaurant and shut everything down to start over.

Short Answer Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?

2. According to the author, how did Kroc set the tone of McDonald's reaction to change?

3. What strategy did Big Boys use at its beginning stages of development?

4. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

5. What did Kroc avoid in the franchise business?

(see the answer key)

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