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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did revenue depend on in McDonald's?
(a) Sales and cost of production.
(b) Sales volume.
(c) The economy.
(d) Sales items.

2. What did Kroc resist profiting from?
(a) His own ideas.
(b) His franchises.
(c) Other's ideas.
(d) Unstable markets.

3. What did Kroc's behind the scene predecessor bring to the company?
(a) Harmony.
(b) Appreciation.
(c) A balance of control.
(d) Resentment.

4. What strategy did Dairy Queen use at its beginning stages of development?
(a) Getting bigger.
(b) One menu item.
(c) Staying small.
(d) One market.

5. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Candy.
(c) Chewing gum.
(d) Sewing machines.

Short Answer Questions

1. What was McDonald's considered to be in regards to the real estate world?

2. Who did Turner rely on during financial pressures?

3. When did Kroc form the McDonald's system?

4. What did Kroc limit in his business at McDonald's?

5. When did franchising begin in America?

(see the answer key)

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