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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Sonneborn's idea involve?
(a) Creating a separate real estate agency.
(b) Farming its own crops.
(c) Developing its own land.
(d) Buying more land.

2. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) One market.
(c) Getting bigger.
(d) One menu item.

3. Who was responsible for doubling McDonald's real estate holdings?
(a) Turner.
(b) Sonneborn.
(c) Martino.
(d) Kroc.

4. What type of strategy is formed when the land owner subleases to the franchises?
(a) A contracting relationship.
(b) A contractual stragtegy.
(c) An agreement strategy.
(d) A sandwich stategy.

5. When did franchising begin in America?
(a) After WWII.
(b) After the Civil War.
(c) After the Vietnam War.
(d) After the Revolutionary War.

Short Answer Questions

1. Which of the following were NOT introduced as new products simultaneously at McDonald's?

2. What was Kroc's second wife's name?

3. What happened when Kroc took over McDonald's?

4. What did Kroc resist that ultimately benefited him?

5. How many stores did McDonald's have by 1978?

(see the answer key)

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