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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did the new strategy of Sonneborn's immediately create?
(a) Cash flow and control for McDonald's.
(b) Low demand.
(c) Increase in sales.
(d) High demand.

2. According to Chapter 3, what did food franchising predate?
(a) Sewing machines.
(b) Candy.
(c) Automobiles.
(d) Chewing gum.

3. When did Kroc form the McDonald's system?
(a) March 6 1955.
(b) March 3, 1955.
(c) March 5, 1955.
(d) March 2, 1955.

4. What did Kroc resist that ultimately benefited him?
(a) Putting his financial position ahead of the company's.
(b) Good food fast.
(c) Putting his financial position behind the company's.
(d) The uniform idea of his franchise.

5. What main person was responsible for handling a major cash crunch for McDonald's?
(a) Kroc.
(b) The McDonald brothers.
(c) Martino.
(d) Sonneborn.

Short Answer Questions

1. What was McDonald's considered to be in regards to the real estate world?

2. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?

3. Who was responsible for doubling McDonald's real estate holdings?

4. When did franchising begin in America?

5. What strategy did Dairy Queen use at its beginning stages of development?

(see the answer key)

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