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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did McDonald's have trouble with in Chapter7?
(a) Dividing its shares.
(b) Paying its employees.
(c) Making a profit.
(d) Advertsiments.

2. What did Harry Sonneborn create for McDonald's?
(a) A recipe.
(b) A new restaurant design.
(c) A new logo.
(d) A real estate investment strategy.

3. What did Sonneborn's idea involve?
(a) Developing its own land.
(b) Farming its own crops.
(c) Creating a separate real estate agency.
(d) Buying more land.

4. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the land.
(b) Mark up the sale.
(c) Mark up the land.
(d) Reduce the price of the sale.

5. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?
(a) Store operations and product development.
(b) Customer satisfaction.
(c) Customer service.
(d) Consumption.

Short Answer Questions

1. What did McDonald's do to solve their staffing policies?

2. What strategy did Big Boys use at its beginning stages of development?

3. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

4. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

5. How many stores did McDonald's have by 1978?

(see the answer key)

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