View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did McDonald's do to solve their staffing policies?
(a) Hire minimum wage employees.
(b) Hire African Americans.
(c) Hire women.
(d) Hire senior citizens.

2. What main person was responsible for handling a major cash crunch for McDonald's?
(a) The McDonald brothers.
(b) Martino.
(c) Kroc.
(d) Sonneborn.

3. What happened when Kroc took over McDonald's?
(a) Nothing immediately.
(b) Things took off.
(c) The economy plunged.
(d) The economy rose.

4. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?
(a) A new recipe.
(b) A new committe.
(c) Another strategy.
(d) A CEO.

5. According to Chapter 3, what did food franchising predate?
(a) Chewing gum.
(b) Automobiles.
(c) Sewing machines.
(d) Candy.

Short Answer Questions

1. What strategy did Big Boys use at its beginning stages of development?

2. How did McDonald's find a way to make money?

3. What did Harry Sonneborn create for McDonald's?

4. What did the new strategy of Sonneborn's immediately create?

5. When did franchising begin in America?

(see the answer key)

This section contains 206 words (approx. 1 page at 300 words per page) View a FREE sample