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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why was Kroc as interested in California?

2. How did Ray Kroc meet Jane Dobbins Green?

3. Why did McDonalds introduce the Filet-O-Fish sandwich?

4. Why couldn't McDonalds find a suitable partner for a merger?

5. Which of the following was not a part of McDonald's programs in the 1970s?

Short Essay Questions

1. What resulted in the Sonnenburn camp and the Kroc camp?

2. When Kroc meets Joni Smith, what does he want her to do?

3. Why does Harry Sonnenburn resign the first time?

4. How did Kroc deal with the suppliers?

5. What was the MiniMac concept?

6. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

7. What philosophy regarding customer satisfaction did Kroc apply to baseball?

8. What was the biggest area of disagreement between Sonnenburn and Kroc?

9. Why did Kroc purchase professional sports teams?

10. When McDonald's went public, what was the share price that the stock opened at?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain the difference between publicly held and privately held companies. What were the benefits of going public? How did Kroc, Sonnenburn and Martino benefit?

Essay Topic 2

Kroc comments that he views McDonald's changing in response to social and economic changes in society. What does he mean by this? Use examples of such changes in your answer.

Essay Topic 3

Why was California consider to be a unique state so much so that Kroc moved there? What made California different than other states?

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