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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did it cost McDonalds to buyout the exclusive licensing agreement?

2. Kroc assumed the title of president for one year after Harry resigned because he:

3. Kroc, with McDonald offices in Chicago and Los Angeles,:

4. What new rule was made because of Kroc's action at the first home game?

5. What problem was unique to California suppliers?

Short Essay Questions

1. What philosophy regarding customer satisfaction did Kroc apply to baseball?

2. After Fred Turner became president, what functions did Kroc perform for McDonald's?

3. What was the MiniMac concept?

4. How was the buyout of the McDonald brothers financed?

5. Why did Kroc purchase professional sports teams?

6. Why was McDonald's considering going public?

7. What was the biggest area of disagreement between Sonnenburn and Kroc?

8. Who was Jane Dobbins Green?

9. When Kroc meets Joni Smith, what does he want her to do?

10. Why does Harry Sonnenburn resign the first time?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What is the relationship between risk and happiness? Is it possible to be happy without taking risks? Why or why not? Do you agree with Kroc's philosophy?

Essay Topic 2

Explain the McDonald's franchising process? What are the benefits of having a McDonald's franchise over opening your own restaurant? Why?

Essay Topic 3

What does it mean to say that the McDonald brothers pioneered the fast food restaurant business? In what way did they do this? What are the characteristics of the fast food business?

(see the answer keys)

This section contains 675 words (approx. 3 pages at 300 words per page) View a FREE sample