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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc do at the first home game of the 1974 season?

2. What was Harry Sonnenburn involved in at this time?

3. How did the Big Mac become a menu item?

4. After Ray married Jane, they sold the Woodland Hills house and:

5. Why couldn't McDonalds find a suitable partner for a merger?

Short Essay Questions

1. What does Kroc describe as the most fulfilling function in his job?

2. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

3. Why did Kroc decide to buyout the McDonald brothers?

4. Why did Kroc move to California?

5. When McDonald's went public, what was the share price that the stock opened at?

6. What was the MiniMac concept?

7. What is Kroc's philosophy regarding money?

8. After Fred Turner became president, what functions did Kroc perform for McDonald's?

9. Why was McDonald's considering going public?

10. What philosophy regarding customer satisfaction did Kroc apply to baseball?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

After Harry's resignation, Kroc stayed on as president to implement changes that he felt had to be made. Explain what two of these changes were and why they were made. How did they help prepare McDonald's for the future?

Essay Topic 2

Ray Kroc became involved in the McDonald's venture rather late in his life. Why did he do it? How does this relate to his philosophy?

Essay Topic 3

What is Kroc's simple philosophy? Explain, relating it to your own life. Do you think it is a good philosophy? Why or Why not?

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