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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did it cost McDonalds to buyout the exclusive licensing agreement?

2. When did Sonnenburn assume this position?

3. A common practice among California suppliers was:

4. Why did McDonalds have low volume in California?

5. Why couldn't McDonalds find a suitable partner for a merger?

Short Essay Questions

1. How was the buyout of the McDonald brothers financed?

2. Why did Kroc purchase professional sports teams?

3. What does Kroc describe as the most fulfilling function in his job?

4. What was the MiniMac concept?

5. Why did Kroc move to California?

6. After Fred Turner became president, what functions did Kroc perform for McDonald's?

7. What was the biggest area of disagreement between Sonnenburn and Kroc?

8. What is Kroc's philosophy regarding money?

9. How did Kroc deal with the suppliers?

10. Kroc applied some of his experience with promotions to baseball. What were some of these things?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What would you consider to be the traits of an entrepreneur? Which of these traits did Kroc possess? How did they prepare him for his career?

Essay Topic 2

How did Kroc make his visions for McDonald's into reality? He remained active with the corporation after Fred Turner became president. What were his principal functions? How did he contribute to McDonald's growth?

Essay Topic 3

Explain the difference between publicly held and privately held companies. What were the benefits of going public? How did Kroc, Sonnenburn and Martino benefit?

(see the answer keys)

This section contains 649 words (approx. 3 pages at 300 words per page) View a FREE sample