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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

2. Kroc and his advisors wanted McDonald's to be known:

3. Kroc's philosophy regarding opportunity is to:

4. In high school, Ray worked at:

5. What did Kroc propose to the brothers?

Short Essay Questions

1. What were some of the important decisions that Kroc made the first year?

2. What was the first business Kroc owned?

3. Who was Harry Sonnenburn and why did he contact Ray Kroc?

4. How did Kroc keep his salary from being cut during the Depression?

5. In what way did the McDonald brothers pioneer the fast food business?

6. What is a phrenologist?

7. How did Kroc come to sell Multimixers?

8. What was Kroc's occupation before forming McDonald's?

9. How did the growth of McDonald's benefit the company's suppliers?

10. What was Kroc's nickname as a child?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

How did Kroc make his visions for McDonald's into reality? He remained active with the corporation after Fred Turner became president. What were his principal functions? How did he contribute to McDonald's growth?

Essay Topic 2

The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.

Essay Topic 3

Kroc's business ideas gave many people the chance to have good lives. Some even became millionaires. What, according to Kroc, is the most important factor in being successful at McDonald's? Why?

(see the answer keys)

This section contains 666 words (approx. 3 pages at 300 words per page) View a FREE sample