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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What was one of the most successful elements of the McDonald's brothers operation?

2. What did Kroc do the first time he visited the McDonald brothers?

3. What does Kroc describe as 'the most joyous kind of executive experience'?

4. How did McDonalds manage to borrow $1.5 million from three insurance companies?

5. Drive-in food restaurants came into being in:

Short Essay Questions

1. Who was Harry Sonnenburn and why did he contact Ray Kroc?

2. How did Prohibition help the paper cup business?

3. What was Kroc's occupation before forming McDonald's?

4. What were some of the important decisions that Kroc made the first year?

5. What is a phrenologist?

6. Where was Ray Kroc's background?

7. Where was Kroc's first McDonald's franchise?

8. Why problems did Kroc encounter in Florida?

9. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

10. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What would you consider to be the traits of an entrepreneur? Which of these traits did Kroc possess? How did they prepare him for his career?

Essay Topic 2

Explain the McDonald's franchising process? What are the benefits of having a McDonald's franchise over opening your own restaurant? Why?

Essay Topic 3

The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?

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