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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. The effects of the purchasing system Kroc devised was to:
2. After the real estate job ended, Ray supported his family by:
3. What fixture provided a problem in the Des Plaines location?
4. Ray Kroc was born and raised in:
5. Where was the first McOpCo Store?
Short Essay Questions
1. What did Kroc do when he first arrived at McDonald brothers?
2. What was the first business Kroc owned?
3. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?
4. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?
5. What were Kroc's impressions of the restaurant?
6. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?
7. How did Kroc keep his salary from being cut during the Depression?
8. What did Kroc propose to the McDonald brothers?
9. Who was Harry Sonnenburn and why did he contact Ray Kroc?
10. Where was Kroc's first McDonald's franchise?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.
Essay Topic 2
Why did Ray Kroc want to buy out the McDonald brothers? What problem did the original contract still pose to the company? What were the advantages of the buyout?
Essay Topic 3
The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?
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This section contains 630 words (approx. 3 pages at 300 words per page) |
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