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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Mismanagement.
(b) No cash flow.
(c) Limited growth.
(d) Bad publicity.

2. Which position did Ray Kroc hold in the corporation?
(a) Owner.
(b) Chairman.
(c) Chief executive officer.
(d) President.

3. After Harry left McDonalds, he:
(a) Sold his stock.
(b) Retired.
(c) Opened a rival business.
(d) Remained a consultant to the company.

4. What problem was unique to California suppliers?
(a) They weren't reliable.
(b) They wouldn't negotiate with McDonalds.
(c) They formed suppliers cartels.
(d) Some suppliers wouldn't deal with McDonalds.

5. Which was not an area of the McDonald's business that Kroc remained active in?
(a) Acquisition of new properties.
(b) Human resources.
(c) None of the above.
(d) New product development.

Short Answer Questions

1. Under Fred Turner's leadership, McDonalds:

2. The McDonald's people referred to the Bristol group as:

3. Kroc, with McDonald offices in Chicago and Los Angeles,:

4. What did Kroc do with the baseball park non-player staff?

5. What baseball team did Ray Kroc purchase?

Short Essay Questions

1. After Fred Turner became president, what functions did Kroc perform for McDonald's?

2. Kroc applied some of his experience with promotions to baseball. What were some of these things?

3. How did Kroc handle in management duties in 1963?

4. When Kroc meets Joni Smith, what does he want her to do?

5. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

6. What philosophy regarding customer satisfaction did Kroc apply to baseball?

7. What is Kroc's philosophy regarding money?

8. Why did McDonald's introduce the Filet-O-Fish sandwich?

9. What was the biggest area of disagreement between Sonnenburn and Kroc?

10. Why does Harry Sonnenburn resign the first time?

(see the answer keys)

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