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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Which position did Ray Kroc hold in the corporation?
(a) Chief executive officer.
(b) Owner.
(c) President.
(d) Chairman.
2. In exchange for the loan, McDonald's would:
(a) Pay .5% of gross sales for three periods.
(b) Yield managerial control until the loan is repaid.
(c) Give the group a seat on the board.
(d) Change their mangement policies.
3. How did Ray Kroc meet Jane Dobbins Green?
(a) Introduction by mutual friends.
(b) At a party.
(c) At a John Wayne premier.
(d) At a McDonald's store.
4. The man who helped arrange the financing for the buyout was:
(a) Clem Bohr.
(b) John Gosnell.
(c) Fred Fideli.
(d) John Bristol.
5. Which of the following was not a part of McDonald's programs in the 1970s?
(a) Campaign to reduce prices.
(b) Energy consumption programs.
(c) Minority hiring programs.
(d) Expansion of Hamburger U.
Short Answer Questions
1. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
2. Where does Kroc decide he is going at the end of the chapter?
3. When did McDonald's actually pay off the loan?
4. How did McDonald's solve its identity problem and improve sales in Calfornia?
5. When McDonalds went public, what was the initial offering price of the stock?
Short Essay Questions
1. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?
2. What was the MiniMac concept?
3. What is Kroc's philosophy regarding money?
4. Why was McDonald's considering going public?
5. How did Kroc view the price increase?
6. When McDonald's went public, what was the share price that the stock opened at?
7. Kroc applied some of his experience with promotions to baseball. What were some of these things?
8. How did Kroc handle in management duties in 1963?
9. What does Kroc describe as the most fulfilling function in his job?
10. Why does Harry Sonnenburn resign the first time?
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This section contains 630 words (approx. 3 pages at 300 words per page) |
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