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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which of the following was not a part of McDonald's programs in the 1970s?
(a) Expansion of Hamburger U.
(b) Campaign to reduce prices.
(c) Energy consumption programs.
(d) Minority hiring programs.

2. How did Kroc view prices and price increases?
(a) The fifteen cent hamburger price had to be maintained.
(b) McDonald's should charge the highest price the market would bear.
(c) Price increases should be tied to the cost of living.
(d) Every penny mattered to the consumer.

3. McDonald's faced opposition from some of their operators in the form of:
(a) Strikes.
(b) Boycotts.
(c) Court cases.
(d) The McDonald's Operators Association.

4. How many hamburgers had McDonalds sold by July 1966?
(a) Two billion.
(b) Five hundred million.
(c) Three billion.
(d) One billion.

5. The issues that resulted in Harry Sonnenburn's resignation was:
(a) His conservatism in real estate development.
(b) his insistance on price increases .
(c) Disagreements over staff promotions.
(d) His salary demands.

Short Answer Questions

1. Kroc told sportswriters that he estimated it would take how long to rebuild the team?

2. When did Sonnenburn assume this position?

3. How did Ray Kroc meet Jane Dobbins Green?

4. What was Harry Sonnenburn involved in at this time?

5. What is Kroc's theory about size of stores and growth?

Short Essay Questions

1. What is Kroc's philosophy regarding money?

2. What does Kroc describe as the most fulfilling function in his job?

3. How was the buyout of the McDonald brothers financed?

4. Why did McDonald's introduce the Filet-O-Fish sandwich?

5. Why did Kroc move to California?

6. How did Kroc handle in management duties in 1963?

7. After Fred Turner became president, what functions did Kroc perform for McDonald's?

8. How did Kroc view the price increase?

9. How did Kroc deal with the suppliers?

10. What was the MiniMac concept?

(see the answer keys)

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