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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The man who helped arrange the financing for the buyout was:
(a) Clem Bohr.
(b) John Gosnell.
(c) Fred Fideli.
(d) John Bristol.

2. Which was not an area of the McDonald's business that Kroc remained active in?
(a) Acquisition of new properties.
(b) Human resources.
(c) None of the above.
(d) New product development.

3. What did McDonalds do for the first time in January 1961?
(a) Introduced Filet-O-Fish.
(b) Lowered prices.
(c) Raised the price of hamburgers.
(d) Advertised on television.

4. The issues that resulted in Harry Sonnenburn's resignation was:
(a) His salary demands.
(b) his insistance on price increases .
(c) Disagreements over staff promotions.
(d) His conservatism in real estate development.

5. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
(a) Moved to Chicago.
(b) Bought another house in Beverly Hills.
(c) Lived on his Yacht.
(d) Moved to his Southern California ranch.

Short Answer Questions

1. How many states were in the west coast region?

2. What was Harry Sonnenburn involved in at this time?

3. Why were people wearing chef's hats given free admission to the park the day?

4. Where does Kroc decide he is going at the end of the chapter?

5. What did Kroc do with the baseball park non-player staff?

Short Essay Questions

1. What was the MiniMac concept?

2. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

3. Why does Harry Sonnenburn resign the first time?

4. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

5. After Fred Turner became president, what functions did Kroc perform for McDonald's?

6. How did Kroc handle in management duties in 1963?

7. When McDonald's went public, what was the share price that the stock opened at?

8. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

9. How did Kroc view the price increase?

10. How was the buyout of the McDonald brothers financed?

(see the answer keys)

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