View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What did Ray Kroc have when he returned from California in 1954?
(a) A rejection.
(b) A big order for Multimixers.
(c) A lot of good ideas.
(d) A signed contract with the McDonald brothers.

2. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Enthusiastic.
(b) Excited.
(c) Incensed.
(d) Luke warm.

3. Kroc's view on taking risks is that risk:
(a) Should be taken cautiously.
(b) He has no view.
(c) Is part of any reasonable business challenge.
(d) Is to be avoided.

4. Who were the early McDonald franchises sold to?
(a) Prince Castle.
(b) Existing restaurants.
(c) Kroc's golfing friends.
(d) Lily Tulip customers.

5. What was Kroc responsible for having introduced at Price Castle?
(a) Hamburgers.
(b) Milk shakes.
(c) Hot dogs.
(d) French fries.

Short Answer Questions

1. In order to marry Ethel, Ray found employment:

2. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

3. Kroc hired Harry Sonnenburn to handle:

4. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:

5. Kroc's philosophy regarding opportunity is to:

Short Essay Questions

1. How did drive-in restaurants come into being?

2. What contract clause caused problems for Kroc?

3. How did Kroc come to sell Multimixers?

4. How did Kroc keep his salary from being cut during the Depression?

5. What decision did Kroc and his staff make regarding restaurant development?

6. What is a phrenologist?

7. What did Kroc propose to the McDonald brothers?

8. What problems did McDonald's face as a result of the actions of Clem Bohr?

9. In what way did the McDonald brothers pioneer the fast food business?

10. Who was Harry Sonnenburn and why did he contact Ray Kroc?

(see the answer keys)

This section contains 644 words (approx. 3 pages at 300 words per page) View a FREE sample