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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. After the real estate job ended, Ray supported his family by:
(a) Working in a restaurant..
(b) Selling vacuum cleaners.
(c) Selling encyclopedias.
(d) Playing piano in a speakeasy.

2. Kroc views all of the following as McDonald's strengths:
(a) Quality.
(b) Value.
(c) Convenience.
(d) Service.

3. What concept did Kroc promote when selling paper cups?
(a) Lower breakage.
(b) Lower staffing.
(c) Carry-out business.
(d) Less clean-up.

4. How much money did McDonald's have to raise to pay off the mechanic's liens?
(a) $250,000.
(b) $1 million.
(c) $400,000.
(d) $125,000.

5. What did Ray enjoy most about high school?
(a) Debating.
(b) History.
(c) Algebra.
(d) English.

Short Answer Questions

1. Ray's mother earned money by:

2. Fred Turner was hired to:

3. How did Ethel feel about Ray going into the Multimixer business?

4. Ray and Ethel married in:

5. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

Short Essay Questions

1. Where was Kroc's first McDonald's franchise?

2. How did drive-in restaurants come into being?

3. Who was Harry Sonnenburn and why did he contact Ray Kroc?

4. What is Kroc's theory of fighting the competition?

5. Why did McDonald's decide to operate and own some of the stores instead of leasing franchises?

6. What is Kroc's philosophy regarding risks?

7. In what way did the McDonald brothers pioneer the fast food business?

8. What was Kroc's nickname as a child?

9. How did Kroc keep his salary from being cut during the Depression?

10. How did the growth of McDonald's benefit the company's suppliers?

(see the answer keys)

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