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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. While selling paper cups, Ray worked part-time:
(a) As a bartender.
(b) As a busboy.
(c) Playing the piano.
(d) As a janitor.

2. What fixture provided a problem in the Des Plaines location?
(a) The oven.
(b) The lights.
(c) The furnace.
(d) The Multimixer.

3. How many items were being sold by McDonald restaurants at this time?
(a) Nine.
(b) Six.
(c) Three.
(d) Twelve.

4. What did Kroc propose to the brothers?
(a) They open a chain of restaurants using his Multimixers.
(b) They introduce new, good items.
(c) They sell him their restaurants.
(d) They purchase more Multimixers.

5. Kroc feels that people can accomplish:
(a) Whatever they can afford.
(b) Anything they set their minds to.
(c) Nothing without money.
(d) Nothing without good contracts.

Short Answer Questions

1. Why did Ray move to New York?

2. How did McDonalds manage to borrow $1.5 million from three insurance companies?

3. What product was Kroc selling before forming McDonalds?

4. Who caused the big crisis McDonald's faced because of mechanic's liens?

5. Who did Ray pattern himself after at the age of seventeen?

Short Essay Questions

1. What is Kroc's theory of fighting the competition?

2. What contract clause caused problems for Kroc?

3. What problems did McDonald's face as a result of the actions of Clem Bohr?

4. What decision did Kroc and his staff make regarding restaurant development?

5. What was Kroc's occupation before forming McDonald's?

6. What is one of Kroc's basic beliefs, given on the first page of the book?

7. Why problems did Kroc encounter in Florida?

8. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

9. What were Kroc's impressions of the restaurant?

10. What two things did Kroc enjoy as he was growing up?

(see the answer keys)

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