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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When McDonalds went public, what was the initial offering price of the stock?
(a) $35.
(b) $18.
(c) $22.50.
(d) $25.

2. What baseball team did Ray Kroc purchase?
(a) Chicago Cubs.
(b) San Diego Padres.
(c) New York Yankees.
(d) Chicago White Sox.

3. Which of the following was not a part of McDonald's programs in the 1970s?
(a) Campaign to reduce prices.
(b) Minority hiring programs.
(c) Energy consumption programs.
(d) Expansion of Hamburger U.

4. What problems did McDonalds face in the Washington DC area that Kroc resolved?
(a) Low volume.
(b) Poor quality.
(c) Exclusive licensing .
(d) Poor management.

5. Kroc decided to restructure the company for administrative purposes by:
(a) Forming a new company.
(b) Hiring a new vice president.
(c) Dividing the country into regions.
(d) Opening new stores.

6. Under Fred Turner's leadership, McDonalds:
(a) Changed their milk shake formula.
(b) Opened stores in Canada.
(c) Dropped the Filet-O-Fish.
(d) Raised prices.

7. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Stayed in Los Angeles.
(b) Retired.
(c) Spent two weeks of each month in each city.
(d) Stayed in Chicago.

8. How did Kroc view prices and price increases?
(a) The fifteen cent hamburger price had to be maintained.
(b) Every penny mattered to the consumer.
(c) McDonald's should charge the highest price the market would bear.
(d) Price increases should be tied to the cost of living.

9. Which position did Ray Kroc hold in the corporation?
(a) Chief executive officer.
(b) Chairman.
(c) Owner.
(d) President.

10. What is The Monotony Index, formulated by Luigi Salvenschi?
(a) Tasks should be rotated so workers don't become bored.
(b) The greater the amount of monotony in a town, the better the chances that McDonalds will be successful.
(c) The store must have music or entertainment for customers.
(d) The menu should be varied so customers don't become bored.

11. What was Harry Sonnenburn involved in at this time?
(a) Preparing to take the company public.
(b) Looking for a new job.
(c) Looking to hire a new president.
(d) Starting his own company.

12. Don Lubin described Ray Kroc to Buzzi Bavasi as:
(a) The man who owns seven million shares of McDonalds.
(b) No description.
(c) A friend of the baseball commissioner.
(d) Head of a large sports syndicate.

13. Where was Hamburger University located?
(a) Elk Grove Village, Illinois.
(b) Des Plaines, Illinois.
(c) Arlington Heights, Illinois.
(d) Chicago, Illinois.

14. After Ray married Jane, they sold the Woodland Hills house and:
(a) Moved to Beverly Hills.
(b) Bought a Malibu beach house.
(c) Returned to Chicago.
(d) Moved to New York.

15. When did Sonnenburn assume this position?
(a) 1957.
(b) 1960.
(c) 1959.
(d) 1965.

Short Answer Questions

1. How many regions did McDonalds plan to establish?

2. The issues that resulted in Harry Sonnenburn's resignation was:

3. How did Ray Kroc meet Jane Dobbins Green?

4. Why did McDonalds have low volume in California?

5. The problems McDonald's eliminated by switching to frozen french fried included all but:

(see the answer keys)

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