Name: _________________________ | Period: ___________________ |
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. How many states were in the west coast region?
(a) Ten.
(b) Fourteen.
(c) Five.
(d) Six.
2. In exchange for the loan, McDonald's would:
(a) Pay .5% of gross sales for three periods.
(b) Yield managerial control until the loan is repaid.
(c) Give the group a seat on the board.
(d) Change their mangement policies.
3. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Set out on a world cruise.
(b) Formally retired from McDonalds.
(c) Purchased the Chicago Cubs.
(d) Married Joni.
4. Kroc told sportswriters that he estimated it would take how long to rebuild the team?
(a) No rebuilding was necessary.
(b) One year.
(c) Five years.
(d) Three years.
5. What was Harry Sonnenburn involved in at this time?
(a) Starting his own company.
(b) Looking to hire a new president.
(c) Preparing to take the company public.
(d) Looking for a new job.
6. Don Lubin described Ray Kroc to Buzzi Bavasi as:
(a) A friend of the baseball commissioner.
(b) No description.
(c) The man who owns seven million shares of McDonalds.
(d) Head of a large sports syndicate.
7. After Harry left McDonalds, he:
(a) Sold his stock.
(b) Retired.
(c) Opened a rival business.
(d) Remained a consultant to the company.
8. What new rule was made because of Kroc's action at the first home game?
(a) A limit on the number of promotions.
(b) The park must be landscaped according to league requirements.
(c) Only players and game officals can be on the field.
(d) Only the official announcer can use the public address system.
9. What other sports team did Ray Kroc purchase?
(a) Chicago Blackhawks.
(b) Chicago Cubs.
(c) Dallas Cowboys.
(d) San Diego Mariners.
10. A common practice among California suppliers was:
(a) Kickbacks in exchange for exclusive contracts.
(b) Refusal to negotiate.
(c) Poor quality.
(d) Poor service.
11. Whic position did Harry Sonnenburn hold in the corporation?
(a) President and chief executive officer.
(b) Treasurer.
(c) Executive vice president.
(d) Senior vice president.
12. What term does Kroc use to describe new product development?
(a) Capitalism in action.
(b) The domain of the operators.
(c) The response of customer demands.
(d) The menu is limited to his favorite dishes.
13. When McDonalds went public, what was the initial offering price of the stock?
(a) $25.
(b) $18.
(c) $35.
(d) $22.50.
14. Where was Hamburger University located?
(a) Des Plaines, Illinois.
(b) Elk Grove Village, Illinois.
(c) Arlington Heights, Illinois.
(d) Chicago, Illinois.
15. What problem was unique to California suppliers?
(a) They formed suppliers cartels.
(b) They weren't reliable.
(c) Some suppliers wouldn't deal with McDonalds.
(d) They wouldn't negotiate with McDonalds.
Short Answer Questions
1. Where did Kroc meet Joni Smith?
2. How did Ray Kroc meet Jane Dobbins Green?
3. When did McDonald's actually pay off the loan?
4. Approximately how much did the Twelve Apostles make from the deal?
5. What, according to Kroc, is the common fallacy about money?
This section contains 461 words (approx. 2 pages at 300 words per page) |