2. In granting franchises, McDonald gives preference to:
(a) Candidates with business school degrees.
(b) Present operators and McDonald's employees.
(c) Candidates under the age of forty.
(d) Employees of competitors.

3. What was Harry Sonnenburn involved in at this time?
(a) Looking for a new job.
(b) Preparing to take the company public.
(c) Starting his own company.
(d) Looking to hire a new president.

4. What was June Martino's nickname?
(a) Snoopy.
(b) The Gentle Lady.
(c) The Vice-President of Equilibrium.
(d) The Business Lady.

5. Why was Kroc as interested in California?
(a) He wanted to get away from Chicago.
(b) It was the site of the original McDonald brothers stores.
(c) The McDonald brothers lived there.
(d) The state had a potential equal to almost the rest of the US market.

6. How did McDonald's solve its identity problem and improve sales in Calfornia?
(a) Television advertising campaign.
(b) Improved quality.
(c) Lowered prices.
(d) Hired new managers.

7. How many states were in the west coast region?
(a) Fourteen.
(b) Six.
(c) Five.
(d) Ten.

8. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) No cash flow.
(b) Mismanagement.
(c) Bad publicity.
(d) Limited growth.

9. Under Fred Turner's leadership, McDonalds:
(a) Changed their milk shake formula.
(b) Raised prices.
(c) Dropped the Filet-O-Fish.
(d) Opened stores in Canada.

10. How did the Big Mac become a menu item?
(a) To minimize costs.
(b) To lower the cost of bun's.
(c) It was a man-sized meal.
(d) In response to Burger King's Whopper.

11. The issues that resulted in Harry Sonnenburn's resignation was:
(a) Disagreements over staff promotions.
(b) his insistance on price increases .
(c) His salary demands.
(d) His conservatism in real estate development.

12. What new rule was made because of Kroc's action at the first home game?
(a) Only players and game officals can be on the field.
(b) Only the official announcer can use the public address system.
(c) A limit on the number of promotions.
(d) The park must be landscaped according to league requirements.

13. When McDonalds went public, what was the initial offering price of the stock?
(a) $35.
(b) $22.50.
(c) $25.
(d) $18.

14. Kroc told sportswriters that he estimated it would take how long to rebuild the team?
(a) No rebuilding was necessary.
(b) Three years.
(c) Five years.
(d) One year.

15. How long did it take Kroc to straighten out the problems in California?
(a) Three years.
(b) Three weeks.
(c) Eighteen months.
(d) Six months.