2. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Had to be an exact copy of the original.
(b) Could be designed in any way.
(c) Ccould not use the McDonald name.
(d) Could be designed in any way but had to use the colors of the original.

3. What did Kroc do the first time he visited the McDonald brothers?
(a) He sat in the parking lot and watched the business.
(b) He talked to the customers.
(c) He talked to the staff.
(d) He sampled all of the goods.

4. Where did Kroc locate his first franchise?
(a) Des Plaines, Illinois.
(b) Arlington Heights, Illinois.
(c) Downtown Chicago.
(d) Oak Park, Illinois.

5. In order to marry Ethel, Ray found employment:
(a) At a speakeasy.
(b) Selling stock.
(c) At Western Union.
(d) Selling paper cups for Lily Cup company.

6. Kroc told his salesmen that when selling, they had to:
(a) Lie.
(b) Cut the price.
(c) First sell themselves.
(d) Emphasize the good points about the product.

7. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) By improving their balance sheet.
(b) By signing guarantees.
(c) By give them managing control.
(d) In exchange for 22.5% of their stock.

8. What does Kroc feel is required to make money?
(a) Good luck.
(b) One must spend money to make money.
(c) Good training.
(d) Business school graduates.

9. When did the Des Plaines McDonald's open?
(a) April 15, 1955.
(b) Summer, 1955.
(c) January 1, 1955.
(d) January, 1956.

10. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) He required their expertise.
(b) It was too complicated.
(c) He didn't think of it.
(d) It was too costly.

11. Ray Kroc was born and raised in:
(a) New York City.
(b) Los Angeles, California.
(c) Miami, Florida.
(d) Oak Park, Illinois.

12. What is the word that Kroc used to describe his feelings at this time?
(a) Fear.
(b) Estragement.
(c) Excitement.
(d) Exhilaration.

13. Kroc views all of the following as McDonald's strengths:
(a) Quality.
(b) Service.
(c) Value.
(d) Convenience.

14. Why was Kroc impressed with the french fries?
(a) They were cooked in oil that wasn't used for anything but french fries.
(b) They were cheap.
(c) They came frozen in packages.
(d) He wasn't impressed by the french fries.

15. Ray's mother earned money by:
(a) Working as a maid.
(b) Working at Kresge.
(c) Giving piano lessons.
(d) Sewing.