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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The One-In-a-Million was:
(a) A new mixing machine.
(b) Kroc's sales strategy.
(c) A Prince Castle milk shake.
(d) A sales course.

2. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) Because of union requirements.
(b) Because of differences in climate.
(c) There was not enough space.
(d) It was too costly.

3. Who did Kroc recommend to open restaurants for them?
(a) They hire a manager.
(b) They had no recommendations.
(c) His employer.
(d) Kroc himself.

4. What kind of lease did the franchises have?
(a) Subordinated lease.
(b) Yearly lease.
(c) Ten year lease.
(d) Five year lease.

5. What product did Kroc try to sell but failed at?
(a) The Fold-a-Nook.
(b) Multimixers.
(c) Encyclopedias.
(d) Food service machines.

6. What does Kroc feel is required to make money?
(a) One must spend money to make money.
(b) Good luck.
(c) Good training.
(d) Business school graduates.

7. How old was Kroc when he made his deal with the McDonald brothers?
(a) Thirty-five.
(b) Forty.
(c) Fifty-two.
(d) Forty-five.

8. What did the McDonald brothers call Kroc?
(a) Mr. Multimixer.
(b) Mr. Kroc.
(c) Our salesman.
(d) Ray.

9. Kroc's philosophy regarding opportunity is to:
(a) Carefully sort through opportunities.
(b) Stay with the security of a job.
(c) Ignore opportunities.
(d) Take advantage of every opportunity that presents itself.

10. Kroc views all of the following as McDonald's strengths:
(a) Value.
(b) Service.
(c) Quality.
(d) Convenience.

11. Ray Kroc met Bill Veeck:
(a) At Wrigley Field.
(b) At school.
(c) At a restaurant.
(d) At Walgreen's.

12. Why did Ray return to Chicago?
(a) He didn't like New York.
(b) Better job prospects.
(c) His grandmother was ill.
(d) To marry Ethel.

13. Kroc and his advisors wanted McDonald's to be known:
(a) Good service.
(b) Flashy surroundings.
(c) Cheap food.
(d) For high quality food and uniform methods of preparation.

14. Ray Kroc was born and raised in:
(a) Oak Park, Illinois.
(b) Miami, Florida.
(c) Los Angeles, California.
(d) New York City.

15. What was the price of the original McDonald brothers hamburger?
(a) Fifteen cents.
(b) Thirty cents.
(c) Twenty-five cents.
(d) Ten cents.

Short Answer Questions

1. How many items were being sold by McDonald restaurants at this time?

2. Which product did Ralph Sullivan pioneer?

3. What did the McDonald brothers have an architect working on?

4. Kroc flew to California:

5. What word does Kroc use to describe Ethel's reaction to his new venture?

(see the answer keys)

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