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1. What is one of Kroc's basic beliefs, given on the first page of the book?

Kroc believes that each person is responsible for his own predicament. Individuals are responsible for their own happiness and problems.

2. What was Kroc's occupation before forming McDonald's?

Kroc worked in sales. He was a natural born salesman and believed in doing what was best for the customer.

3. How did Kroc learn about the McDonald brother's restaurant?

He began receiving inquiries from different parts of the country about the Multimixer machines the McDonald brothers had. He received so many calls that he flew to California to see their operation.

4. What were Kroc's impressions of the restaurant?

Kroc was very impressed with the operation and with its simplicity and efficiency.

5. What did Kroc do when he first arrived at McDonald brothers?

Kroc sat and watched the operation and then talked to the customers. He was impressed with their responses.

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