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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. In 1960, McDonald's opened the first company built store in:
(a) Chicago, Illinois.
(b) San Diego, California.
(c) Columbus, Ohio.
(d) Torrence, California.

2. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
(a) Bought another house in Beverly Hills.
(b) Lived on his Yacht.
(c) Moved to his Southern California ranch.
(d) Moved to Chicago.

3. Which was not an area of the McDonald's business that Kroc remained active in?
(a) None of the above.
(b) New product development.
(c) Human resources.
(d) Acquisition of new properties.

4. Where did Kroc meet Joni Smith?
(a) New York.
(b) St. Paul.
(c) San Bernardino.
(d) Chicago.

5. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) One year.
(b) Seven months.
(c) Three months.
(d) They never achieved their pre-price increase level.

Short Answer Questions

1. How did the Big Mac become a menu item?

2. Kroc felt that it was good policy to continue new store development in an economic downturn because:

3. How many items were being sold by McDonald restaurants at this time?

4. Kroc fulfilled one of his dreams on March 8, 1969 when he:

5. Whic position did Harry Sonnenburn hold in the corporation?

(see the answer key)

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