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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. Kroc's simple philosophy is that:
(a) People are responsible for their own problems and happiness.
(b) He has no simple philosophy.
(c) People are trapped by circumstances.
(d) Life is predetermined.

2. What was Kroc's net worth in 1959?
(a) $50,000.
(b) $100,000.
(c) $90,000.
(d) $250,000.

3. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) Their refusal to alter any of the terms of the original agreement.
(b) They interferred too much in company decisions.
(c) They demanded managerial positions.
(d) They refused to sell their San Bernardino store to the corporation.

4. Kroc decided to restructure the company for administrative purposes by:
(a) Hiring a new vice president.
(b) Forming a new company.
(c) Dividing the country into regions.
(d) Opening new stores.

5. The McDonald's people referred to the Bristol group as:
(a) The Twelve Apostles.
(b) The University Group.
(c) The New York Group.
(d) The Group.

Short Answer Questions

1. Where did Kroc meet Joni Smith?

2. Kroc and his advisors wanted McDonald's to be known:

3. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:

4. What was the purpose of the Franchise Realty Corporation?

5. Sonnenburn began working for a weekly take home salary of:

(see the answer key)

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