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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. What was one of the most successful elements of the McDonald's brothers operation?
(a) French fries.
(b) Shakes.
(c) Hamburgers.
(d) Soft drinks.

2. Where was the first McOpCo Store?
(a) San Diego, California.
(b) Torrence, California.
(c) Columbus, Ohio.
(d) Peoria, Illinois.

3. Kroc hired Harry Sonnenburn to handle:
(a) Staffing.
(b) Restaurant development.
(c) Sales.
(d) Financing.

4. Drive-in food restaurants came into being in:
(a) 1920s.
(b) 1950s.
(c) 1940s.
(d) 1930s.

5. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Stayed in Chicago.
(b) Retired.
(c) Spent two weeks of each month in each city.
(d) Stayed in Los Angeles.

Short Answer Questions

1. Where did Kroc meet Joni Smith?

2. What is The Monotony Index, formulated by Luigi Salvenschi?

3. Kroc went to Florida in 1925:

4. Why was Kroc impressed with the french fries?

5. Who was the first president of the foundation?

(see the answer key)

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