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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. When did Sonnenburn assume this position?
(a) 1965.
(b) 1960.
(c) 1957.
(d) 1959.

2. How many items were being sold by McDonald restaurants at this time?
(a) Three.
(b) Nine.
(c) Twelve.
(d) Six.

3. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They would provide jobs.
(b) They had to follow their plan.
(c) Costs were lower.
(d) They wouldn't experience a financial loss.

4. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:
(a) Background of working for the IRS.
(b) Work for a competitor.
(c) Education.
(d) Impressing Ethel Kroc.

5. What percent of Kroc's share of gross sales did the McDonald brothers receive?
(a) .1%
(b) .5%
(c) .3%
(d) 1%

Short Answer Questions

1. After Harry left McDonalds, he:

2. Kroc's philosophy regarding opportunity is to:

3. Fred Turner was hired to:

4. What was June Martino's nickname?

5. Why couldn't McDonalds find a suitable partner for a merger?

(see the answer key)

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