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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Kroc and his staff decided that the best growth path was to:
(a) Own the restaurants themselves.
(b) Limit franchise sales to maintain high prices.
(c) Open anywhere the franchise buyer wanted.
(d) Select locations and develop the restaurants themselves.

2. What was not a part of the original McDonald's menu?
(a) French fries.
(b) BLT sandwich.
(c) Cheeseburgers.
(d) Hamburgers.

3. Drive-in food restaurants came into being in:
(a) 1950s.
(b) 1930s.
(c) 1940s.
(d) 1920s.

4. Earl Prince wanted Kroc to:
(a) Work for Prince Castle.
(b) Not contact him.
(c) Cancel his order for cups.
(d) Go into business selling Multimixers.

5. What did Ray Kroc have when he returned from California in 1954?
(a) A lot of good ideas.
(b) A signed contract with the McDonald brothers.
(c) A rejection.
(d) A big order for Multimixers.

Short Answer Questions

1. McDonalds raised the money to pay the liens by:

2. The original McDonald brothers restaurant was located in:

3. Who caused the big crisis McDonald's faced because of mechanic's liens?

4. In granting franchises, McDonald gives preference to:

5. What product was Kroc selling before forming McDonalds?

(see the answer key)

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