View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. After the real estate job ended, Ray supported his family by:
(a) Selling encyclopedias.
(b) Working in a restaurant..
(c) Selling vacuum cleaners.
(d) Playing piano in a speakeasy.

2. What was the price of the original McDonald brothers hamburger?
(a) Ten cents.
(b) Thirty cents.
(c) Fifteen cents.
(d) Twenty-five cents.

3. What product was Kroc selling before forming McDonalds?
(a) Vacuum cleaners.
(b) Multimixer.
(c) Used cars.
(d) Real estate.

4. Kroc and his advisors wanted McDonald's to be known:
(a) For high quality food and uniform methods of preparation.
(b) Good service.
(c) Flashy surroundings.
(d) Cheap food.

5. In exchange for the loan, McDonald's would:
(a) Give the group a seat on the board.
(b) Change their mangement policies.
(c) Yield managerial control until the loan is repaid.
(d) Pay .5% of gross sales for three periods.

Short Answer Questions

1. How did McDonald's solve its identity problem and improve sales in Calfornia?

2. Kroc found the 1927-37 period exciting because of:

3. How did the Big Mac become a menu item?

4. What problems did McDonalds face in the Washington DC area that Kroc resolved?

5. During World War I, Ray:

(see the answer key)

This section contains 232 words (approx. 1 page at 300 words per page) View a FREE sample