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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Where did Kroc locate his first franchise?
(a) Des Plaines, Illinois.
(b) Oak Park, Illinois.
(c) Arlington Heights, Illinois.
(d) Downtown Chicago.

2. When did Sonnenburn assume this position?
(a) 1957.
(b) 1960.
(c) 1965.
(d) 1959.

3. What did Kroc do the first time he visited the McDonald brothers?
(a) He sat in the parking lot and watched the business.
(b) He sampled all of the goods.
(c) He talked to the staff.
(d) He talked to the customers.

4. While establishing the first McDonald's franchise:
(a) Kroc quit Prince Castle sales.
(b) Kroc continued to sell Multimixers.
(c) Kroc worked part-time as a piano player.
(d) Kroc delegated the work on the franchise to others.

5. When the McDonald brothers explained their operation, what impressed Kroc?
(a) Their prices.
(b) The quality of the food.
(c) They were using his Multimixers.
(d) The simplicity and effectiveness of their system.

Short Answer Questions

1. Who were the early McDonald franchises sold to?

2. How many hamburgers had McDonalds sold by July 1966?

3. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:

4. Who did Kroc recommend to open restaurants for them?

5. Why was Kroc as interested in California?

(see the answer key)

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