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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Where does Kroc decide he is going at the end of the chapter?
(a) Las Vegas.
(b) Portland.
(c) Florida.
(d) California.

2. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Stayed in Chicago.
(b) Retired.
(c) Stayed in Los Angeles.
(d) Spent two weeks of each month in each city.

3. What is the word that Kroc used to describe his feelings at this time?
(a) Fear.
(b) Exhilaration.
(c) Excitement.
(d) Estragement.

4. What is Kroc's theory in fighting the competition?
(a) To increase advertising.
(b) Stress strengths.
(c) To lower prices.
(d) To rely on governments and the courts.

5. The McDonald's people referred to the Bristol group as:
(a) The University Group.
(b) The New York Group.
(c) The Group.
(d) The Twelve Apostles.

Short Answer Questions

1. How did the McDonald brothers pioneer the fast-food business?

2. What job did Ray hold in the Chicago financial market?

3. What was Kroc's net worth in 1959?

4. Which state pioneered the drive-in food business?

5. What did the McDonald brothers call Kroc?

(see the answer key)

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