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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Where was Hamburger University located?
(a) Des Plaines, Illinois.
(b) Arlington Heights, Illinois.
(c) Elk Grove Village, Illinois.
(d) Chicago, Illinois.

2. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) In exchange for 22.5% of their stock.
(b) By improving their balance sheet.
(c) By signing guarantees.
(d) By give them managing control.

3. How did Kroc resolve the problem of the french fries?
(a) By changing the brand of oil.
(b) By changing the ingredients.
(c) He couln't duplicate the fries of the San Bernardino location.
(d) By double frying them.

4. Fred Turner was hired to:
(a) Implement a new purchasing system.
(b) Help new operators of franchises.
(c) Improve efficiency.
(d) Handle financing.

5. After the real estate job ended, Ray supported his family by:
(a) Working in a restaurant..
(b) Playing piano in a speakeasy.
(c) Selling encyclopedias.
(d) Selling vacuum cleaners.

Short Answer Questions

1. Why couldn't McDonalds find a suitable partner for a merger?

2. Who caused the big crisis McDonald's faced because of mechanic's liens?

3. Kroc told his salesmen that when selling, they had to:

4. Why did McDonalds introduce the Filet-O-Fish sandwich?

5. Kroc's philosophy regarding opportunity is to:

(see the answer key)

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