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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. In high school, Ray worked at:
(a) Western Union.
(b) Woolworth.
(c) Kresge.
(d) His uncle's drug store and soda fountain.

2. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) He required their expertise.
(b) He didn't think of it.
(c) It was too costly.
(d) It was too complicated.

3. When the McDonald brothers explained their operation, what impressed Kroc?
(a) The simplicity and effectiveness of their system.
(b) The quality of the food.
(c) They were using his Multimixers.
(d) Their prices.

4. McDonalds raised the money to pay the liens by:
(a) Borrowing through a bond issue.
(b) Borrowing from a bank.
(c) Welling stock.
(d) Borrowing from suppliers.

5. What percent of Kroc's share of gross sales did the McDonald brothers receive?
(a) .3%
(b) .5%
(c) 1%
(d) .1%

Short Answer Questions

1. Ray Kroc met Bill Veeck:

2. What did the McDonald brothers have an architect working on?

3. What percent of gross sales did Kroc receive from the franchises?

4. Why did the brothers refuse Kroc's original offer?

5. Kroc went to Florida in 1925:

(see the answer key)

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