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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. What was Kroc responsible for having introduced at Price Castle?
(a) French fries.
(b) Hamburgers.
(c) Milk shakes.
(d) Hot dogs.

2. Which product did Ralph Sullivan pioneer?
(a) A milk shake made with frozen milk.
(b) The hot fudge sundae.
(c) A revolutionary new paper cup.
(d) The Multimixer.

3. Who caused the big crisis McDonald's faced because of mechanic's liens?
(a) Clem Bohn.
(b) June Martino.
(c) Fred Turner.
(d) Harry Sonnenburn.

4. Why did the brothers refuse Kroc's original offer?
(a) They were happy with their situation and wanted to enjoy life.
(b) They wanted more money.
(c) They didn't trust him.
(d) They didn't have the money.

5. Kroc and his staff decided that the best growth path was to:
(a) Open anywhere the franchise buyer wanted.
(b) Limit franchise sales to maintain high prices.
(c) Select locations and develop the restaurants themselves.
(d) Own the restaurants themselves.

Short Answer Questions

1. Kroc found the 1927-37 period exciting because of:

2. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

3. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

4. While selling paper cups, Ray worked part-time:

5. Why was Kroc impressed with the french fries?

(see the answer key)

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