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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. What does Kroc describe as 'the most joyous kind of executive experience'?
(a) Watching his creation grow as the result of good decision making.
(b) Making money.
(c) Making important decisions.
(d) Watching the brand name become known.

2. What was Kroc's biggest paper cup account?
(a) Wrigley Field.
(b) Swift.
(c) Walgreen's.
(d) Beatrice Creamery.

3. How much did John Clark want for his share in the Multimixer business?
(a) Twenty-five thousand dollars.
(b) Fifty thousand dollars.
(c) Ten thousand dollars.
(d) Sixty-eight thousand dollars.

4. Who caused the big crisis McDonald's faced because of mechanic's liens?
(a) Clem Bohn.
(b) June Martino.
(c) Harry Sonnenburn.
(d) Fred Turner.

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Threatened to quit.
(b) Accepted it.
(c) Took four days off.
(d) Said he was insulted.

Short Answer Questions

1. Kroc and his staff decided that the best growth path was to:

2. Kroc told his salesmen that when selling, they had to:

3. What did the McDonald brothers call Kroc?

4. Kroc found the 1927-37 period exciting because of:

5. What kind of lease did the franchises have?

(see the answer key)

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