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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. What percent of gross sales did Kroc receive from the franchises?
(a) 1.9%
(b) 2%
(c) 1%
(d) 1.5%

2. Why was Kroc impressed with the french fries?
(a) They were cheap.
(b) He wasn't impressed by the french fries.
(c) They were cooked in oil that wasn't used for anything but french fries.
(d) They came frozen in packages.

3. What percent of Kroc's share of gross sales did the McDonald brothers receive?
(a) 1%
(b) .5%
(c) .1%
(d) .3%

4. In order to marry Ethel, Ray found employment:
(a) Selling stock.
(b) At a speakeasy.
(c) At Western Union.
(d) Selling paper cups for Lily Cup company.

5. What job did Ray hold in the Chicago financial market?
(a) Stock trader.
(b) Runner.
(c) Board marker.
(d) Stock broker

Short Answer Questions

1. The original McDonald brothers restaurant was located in:

2. Kroc found the 1927-37 period exciting because of:

3. What was the purpose of the Franchise Realty Corporation?

4. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

5. What function did Clem Bohr fulfill?

(see the answer key)

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