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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. Ray Kroc met Bill Veeck:
(a) At Wrigley Field.
(b) At school.
(c) At a restaurant.
(d) At Walgreen's.

2. What percent of Kroc's share of gross sales did the McDonald brothers receive?
(a) .3%
(b) .5%
(c) 1%
(d) .1%

3. What product was Kroc selling before forming McDonalds?
(a) Used cars.
(b) Real estate.
(c) Multimixer.
(d) Vacuum cleaners.

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Had to be an exact copy of the original.
(b) Ccould not use the McDonald name.
(c) Could be designed in any way.
(d) Could be designed in any way but had to use the colors of the original.

5. The first business Ray opened was:
(a) A delivery service.
(b) A talent agency.
(c) A music store.
(d) A restaurant.

Short Answer Questions

1. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

2. What did Kroc do the first time he visited the McDonald brothers?

3. After the real estate job ended, Ray supported his family by:

4. What does Kroc describe as 'the most joyous kind of executive experience'?

5. What is the word that Kroc used to describe his feelings at this time?

(see the answer key)

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