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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. What product did Kroc try to sell but failed at?
(a) The Fold-a-Nook.
(b) Encyclopedias.
(c) Multimixers.
(d) Food service machines.

2. When did the Des Plaines McDonald's open?
(a) April 15, 1955.
(b) Summer, 1955.
(c) January 1, 1955.
(d) January, 1956.

3. What did the McDonald brothers have an architect working on?
(a) The design for a new drive-in building.
(b) A house.
(c) A new warehouse.
(d) A remodeled restaurant.

4. During World War I, Ray:
(a) Stayed home.
(b) Joined as an ambulance driver.
(c) Was rejected.
(d) Stayed in school.

5. Kroc feels that people can accomplish:
(a) Nothing without money.
(b) Whatever they can afford.
(c) Nothing without good contracts.
(d) Anything they set their minds to.

Short Answer Questions

1. Earl Prince wanted Kroc to:

2. What was Kroc's biggest paper cup account?

3. What fixture provided a problem in the Des Plaines location?

4. Which product did Ralph Sullivan pioneer?

5. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

(see the answer key)

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