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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Who were the early McDonald franchises sold to?
(a) Prince Castle.
(b) Lily Tulip customers.
(c) Existing restaurants.
(d) Kroc's golfing friends.

2. What product was Kroc selling before forming McDonalds?
(a) Multimixer.
(b) Used cars.
(c) Real estate.
(d) Vacuum cleaners.

3. What job did Ray hold in the Chicago financial market?
(a) Stock trader.
(b) Board marker.
(c) Runner.
(d) Stock broker

4. Kroc and his advisors wanted McDonald's to be known:
(a) Good service.
(b) Flashy surroundings.
(c) For high quality food and uniform methods of preparation.
(d) Cheap food.

5. What did the McDonald brothers have an architect working on?
(a) A house.
(b) The design for a new drive-in building.
(c) A remodeled restaurant.
(d) A new warehouse.

Short Answer Questions

1. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:

2. Kroc's view on taking risks is that risk:

3. During World War I, Ray:

4. What was not a part of the original McDonald's menu?

5. Who did Kroc used to work for?

(see the answer key)

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