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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Why did Ray move to New York?
(a) He wanted a change of scene.
(b) Ray was promoted to stock broker.
(c) His family moved due to his father's promotion.
(d) Better job prospects.

2. Why did Ray return to Chicago?
(a) To marry Ethel.
(b) He didn't like New York.
(c) His grandmother was ill.
(d) Better job prospects.

3. In 1960, McDonald's opened the first company built store in:
(a) Columbus, Ohio.
(b) Torrence, California.
(c) Chicago, Illinois.
(d) San Diego, California.

4. The new design of McDonald buildings included:
(a) Parking lot services.
(b) Table services.
(c) No golden arches.
(d) Seating room.

5. Ray Kroc was born and raised in:
(a) New York City.
(b) Los Angeles, California.
(c) Oak Park, Illinois.
(d) Miami, Florida.

Short Answer Questions

1. Kroc felt that it was good policy to continue new store development in an economic downturn because:

2. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

3. How did McDonald's solve its identity problem and improve sales in Calfornia?

4. Kroc fulfilled one of his dreams on March 8, 1969 when he:

5. Filet-O-Fish became a regular part of the menu in:

(see the answer key)

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