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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. How did Ethel feel about Ray going into the Multimixer business?
(a) She supported the move.
(b) She opposed the idea.
(c) She threatened to leave him.
(d) She had no opinion on the subject.

2. What did Ray Kroc have when he returned from California in 1954?
(a) A signed contract with the McDonald brothers.
(b) A big order for Multimixers.
(c) A rejection.
(d) A lot of good ideas.

3. The original McDonald brothers restaurant was located in:
(a) Chicago, Illinois.
(b) Miami, Florida.
(c) Detroit, Michigan.
(d) San Bernadino, California.

4. What job did Ray hold in the Chicago financial market?
(a) Stock broker
(b) Stock trader.
(c) Runner.
(d) Board marker.

5. The One-In-a-Million was:
(a) A Prince Castle milk shake.
(b) Kroc's sales strategy.
(c) A new mixing machine.
(d) A sales course.

Short Answer Questions

1. Who did Kroc used to work for?

2. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

3. Who invented the Multimixer?

4. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

5. Why did the brothers refuse Kroc's original offer?

(see the answer key)

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