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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What did Ray Kroc have when he returned from California in 1954?
(a) A lot of good ideas.
(b) A signed contract with the McDonald brothers.
(c) A rejection.
(d) A big order for Multimixers.

2. What function did Clem Bohr fulfill?
(a) Develop a purchasing system.
(b) Develop a financing program.
(c) Train new employeers.
(d) Finding ideal locations for McDonald's restaurants in different parts of the country.

3. The first business Ray opened was:
(a) A delivery service.
(b) A restaurant.
(c) A music store.
(d) A talent agency.

4. Kroc and his advisors wanted McDonald's to be known:
(a) Flashy surroundings.
(b) For high quality food and uniform methods of preparation.
(c) Good service.
(d) Cheap food.

5. What was June Martino's nickname?
(a) The Gentle Lady.
(b) Snoopy.
(c) The Business Lady.
(d) The Vice-President of Equilibrium.

Short Answer Questions

1. Ray Kroc met Bill Veeck:

2. What was Kroc's net worth in 1959?

3. Fred Turner was hired to:

4. What problem was unique to California suppliers?

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

(see the answer key)

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