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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What did Ray enjoy most about high school?
(a) Debating.
(b) History.
(c) English.
(d) Algebra.

2. Who did Ray pattern himself after at the age of seventeen?
(a) Rudolph Valentino.
(b) Spencer Tracy.
(c) Humphrey Bogart.
(d) Clark Gable.

3. The effects of the purchasing system Kroc devised was to:
(a) Raise costs for the franchise owner.
(b) Allow franchise owners to buy from whomever they wanted.
(c) Avoid anti-trust problems at a later time.
(d) Guarantee profits for Kroc.

4. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Become a coprorate executive.
(b) Work in the good service industry.
(c) Was inconclusive.
(d) Die at an early age.

5. What job did Ray hold in the Chicago financial market?
(a) Runner.
(b) Board marker.
(c) Stock trader.
(d) Stock broker

Short Answer Questions

1. In 1960, McDonald's opened the first company built store in:

2. Who caused the big crisis McDonald's faced because of mechanic's liens?

3. What function did Clem Bohr fulfill?

4. One of the biggest problems in California was with:

5. Why did McDonalds have low volume in California?

(see the answer key)

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