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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. Whic position did Harry Sonnenburn hold in the corporation?
(a) Senior vice president.
(b) President and chief executive officer.
(c) Executive vice president.
(d) Treasurer.

2. How many items were being sold by McDonald restaurants at this time?
(a) Three.
(b) Nine.
(c) Twelve.
(d) Six.

3. Why did the Kroc's return to Chicago from Miami?
(a) Ray received a good job offer in Chicago.
(b) Ethel was homesick.
(c) Ray's mother was sick.
(d) Ray lost his job.

4. Why did Ray return to Chicago?
(a) Better job prospects.
(b) He didn't like New York.
(c) His grandmother was ill.
(d) To marry Ethel.

5. What product did Kroc try to sell but failed at?
(a) Food service machines.
(b) Multimixers.
(c) The Fold-a-Nook.
(d) Encyclopedias.

Short Answer Questions

1. What was the purpose of the Franchise Realty Corporation?

2. Why was Kroc as interested in California?

3. What problem was unique to California suppliers?

4. Sonnenburn began working for a weekly take home salary of:

5. The One-In-a-Million was:

(see the answer key)

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