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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. How did Kroc view prices and price increases?
(a) Price increases should be tied to the cost of living.
(b) Every penny mattered to the consumer.
(c) The fifteen cent hamburger price had to be maintained.
(d) McDonald's should charge the highest price the market would bear.

2. How did the McDonald brothers pioneer the fast-food business?
(a) By revamping their existing restaurant and providing a limited menu.
(b) By going to school and learning new techniques.
(c) By buying a new restaurant.
(d) They weren't the pioneers of fast-food restaurants.

3. Who were the early McDonald franchises sold to?
(a) Prince Castle.
(b) Existing restaurants.
(c) Lily Tulip customers.
(d) Kroc's golfing friends.

4. After Harry left McDonalds, he:
(a) Sold his stock.
(b) Remained a consultant to the company.
(c) Opened a rival business.
(d) Retired.

5. Approximately how much did the Twelve Apostles make from the deal?
(a) $6 million.
(b) $9.75 million.
(c) $12 million.
(d) $5 million.

Short Answer Questions

1. What percent of gross sales did Kroc receive from the franchises?

2. According to the agreement, Kroc would receive a franchise fee of:

3. Kroc felt that it was good policy to continue new store development in an economic downturn because:

4. Which state pioneered the drive-in food business?

5. In exchange for the loan, McDonald's would:

(see the answer key)

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