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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. When did McDonald's project they would payoff the loan?
(a) 1983.
(b) 2000.
(c) 1969.
(d) 1991.

2. In exchange for the loan, McDonald's would:
(a) Pay .5% of gross sales for three periods.
(b) Change their mangement policies.
(c) Give the group a seat on the board.
(d) Yield managerial control until the loan is repaid.

3. Drive-in food restaurants came into being in:
(a) 1940s.
(b) 1920s.
(c) 1930s.
(d) 1950s.

4. Where did Kroc locate his first franchise?
(a) Des Plaines, Illinois.
(b) Downtown Chicago.
(c) Oak Park, Illinois.
(d) Arlington Heights, Illinois.

5. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Enthusiastic.
(b) Luke warm.
(c) Incensed.
(d) Excited.

Short Answer Questions

1. Where does Kroc decide he is going at the end of the chapter?

2. Kroc assumed the title of president for one year after Harry resigned because he:

3. While establishing the first McDonald's franchise:

4. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

5. Under Fred Turner's leadership, McDonalds:

(see the answer key)

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