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Essay Topic 1

What is Kroc's simple philosophy? Explain, relating it to your own life. Do you think it is a good philosophy? Why or Why not?

Essay Topic 2

What would you consider to be the traits of an entrepreneur? Which of these traits did Kroc possess? How did they prepare him for his career?

Essay Topic 3

Discuss the selling techniques of Ray Kroc. Why is it important to sell yourself first? What does Kroc mean by this and how did he practice this?

Essay Topic 4

Ray Kroc became involved in the McDonald's venture rather late in his life. Why did he do it? How does this relate to his philosophy?

Essay Topic 5

What does it mean to say that the McDonald brothers pioneered the fast food restaurant business? In what way did they do this? What are the characteristics of the fast food business?

Essay Topic 6

The decision...

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