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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?

2. Where does the Air Defense Command move in 1951?

3. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?

4. What do the McDonald brothers call their system of service?

5. What does William H. Fry of the University of Michigan call the migration from southern California to the Rocky Mountain West?

Short Essay Questions

1. What effect does the growth of fast food chains have on the beef industry?

2. How is the poultry industry transformed in the 1980's?

3. How does the consumer react to McDonald's switch from fresh to frozen french fries?

4. How are poultry contracts constructed?

5. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

6. What is a development agent?

7. What odd mix of traits makes J.R. Simplot so successful?

8. Why are teenagers perfect candidates for working in the fast food industry?

9. Why does Disney create "Tomorrowland"?

10. Why is the automobile industry not content with just reaping the rewards of government-subsidized road construction?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What effect does IBP have on the meat-packing industry? How does the nature of labor change in the meat-packing industry? Who are the major players involved and how does their involvement contribute to the company's getting into legal trouble?

Essay Topic 2

How do fast food companies market products to children? In what ways do companies maximize their products' exposure to kids once they become interested? What are some of the categories of "juvenile nagging tactics"? How are parents marketed to to maximize the child market?

Essay Topic 3

Describe the sales pitch given to the city of Lexington, Nebraska by IBP to get citizens to allow a slaughterhouse be built there. How was this sales pitch a far cry from the reality that Lexington lives with today?

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This section contains 763 words (approx. 3 pages at 300 words per page) View a FREE sample