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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What do prospective managers train for at Hamburger University?

2. Colorado has lost how many acres of ranch land to development in the last twenty years?

3. What purchase is Karcher's first foray into the fast food business?

4. What percentage of fast food visits is "impulsive"?

5. At the writing of this book, which company manufactures the latest new, bright red potato harvesting equipment?

Short Essay Questions

1. How are poultry contracts constructed?

2. What is a development agent?

3. In James Dobson's (Focus on the Family founder) opinion, how should children be raised?

4. How does the character Ronald McDonald come to be?

5. Why does General Motors get into the franchise business in 1898?

6. Why does Dave Feamster get into business owning a Little Caesar's?

7. What causes the wide gulf between Colorado Springs and Pueblo?

8. Why is the automobile industry not content with just reaping the rewards of government-subsidized road construction?

9. What strategy does Ray Kroc's business partner, Harry J. Sonneborn, devise to ensure McDonald's financial success?

10. How does the software program Quintillion work?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

How do fast food companies market products to children? In what ways do companies maximize their products' exposure to kids once they become interested? What are some of the categories of "juvenile nagging tactics"? How are parents marketed to to maximize the child market?

Essay Topic 2

What effect does IBP have on the meat-packing industry? How does the nature of labor change in the meat-packing industry? Who are the major players involved and how does their involvement contribute to the company's getting into legal trouble?

Essay Topic 3

Describe the inherent conflict of interest between franchisees and franchisors. Include references to the way in which Subway obtains franchisees and the concept of encroachment.

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This section contains 679 words (approx. 3 pages at 300 words per page) View a FREE sample