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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the primary flavoring that gives McDonald's french fries their distinctive taste?
(a) Salt.
(b) Sessame oil.
(c) Peanut oil.
(d) Beef.

2. What is responsible for converting the Idaho desert into lush farmland?
(a) Private irrigation contracts.
(b) The Snake River Reclamation Project.
(c) The Snake River flood.
(d) Rainfall pattern changes.

3. What were people called who served the food at drive-in restaurants?
(a) Waitresses.
(b) Burger angels.
(c) Carhops.
(d) Servers.

4. Who comes up with the idea for the Chicken McNugget in 1979?
(a) Robert Iger.
(b) Fred Turner.
(c) Ray Kroc.
(d) Cam Robertson.

5. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?
(a) The National Guard.
(b) The Army Rangers.
(c) The Red Cross.
(d) The Navy.

Short Answer Questions

1. What does Ray Kroc's philosophy of QSC and V stand for?

2. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?

3. Feamster's wife does what for a living?

4. Subway is founded in 1965 by whom?

5. Cattle that are either maintained in a company-owned feedlot or purchased in advance through forward contracts are known as ________.

Short Essay Questions

1. Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?

2. How does the consumer react to McDonald's switch from fresh to frozen french fries?

3. How does the software program Quintillion work?

4. What causes the wide gulf between Colorado Springs and Pueblo?

5. Besides his success in the food business, what else has contributed to J.R. Simplot's wealth?

6. What effect does the growth of fast food chains have on the beef industry?

7. How do the patterns of land ownership in the American West seem to closely resemble those of rural England?

8. What is the rancher Hank's form of range management?

9. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

10. Why are teenagers perfect candidates for working in the fast food industry?

(see the answer keys)

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