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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does KIGY stand for?
(a) Kansas Is Gone Yonder.
(b) Klansmen I Greet You.
(c) Karcher Intends Good Yesterdays.
(d) Karcher Is God Yes.

2. Which company's catch phrase is "supermarket to the world"?
(a) Birdseye.
(b) Archer Daniels Midland.
(c) J.R. Simplot.
(d) Tyson Foods.

3. What is the education level of billionaire, J.R. Simplot?
(a) Graduated high school.
(b) Two years of technical school.
(c) Eighth-grade dropout.
(d) Master's Degree in Agriculture.

4. To which organization is Wernher von Braun a member during World War II?
(a) The NAZI party.
(b) The German Marxists.
(c) The CIA.
(d) The French Resistance.

5. McDonaldland borrows its distinctive look from where?
(a) The Magic Kingdom.
(b) Lost in Space.
(c) Magic Mountain.
(d) Star Trek.

6. What type of monopoly is where there is a market of a small number of buyers exert power over a large number of sellers?
(a) Oligopsony.
(b) Fascism.
(c) Patriarchy.
(d) Conglomeration.

7. When did the rancher Hank die?
(a) 1990.
(b) 2007.
(c) 2000.
(d) 1998.

8. At the "Success" seminar, what is the prize for winning the dance contest?
(a) A car.
(b) A paid guest spot on a "Success" commercial.
(c) A trip to Disneyland.
(d) A home stereo system.

9. What is the primary medium of children's advertising?
(a) Television.
(b) Comic books.
(c) Internet.
(d) School.

10. Which county was planning to build a highway right through the heart of Hank's ranch?
(a) Baca.
(b) El Paso.
(c) Arapahoe.
(d) Cheyenne.

11. Whom does Carl Karcher marry?
(a) Margaret Heinz.
(b) Jane Mansfield.
(c) Mary Heidenreich.
(d) Marcia Stevens.

12. Which Canadian firm becomes the number-two fry company after buying Ore-Ida in 1997?
(a) McCain.
(b) Birdseye.
(c) Columbia.
(d) Lamb Weston.

13. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?
(a) Tum's.
(b) Alka-Seltzer.
(c) Tang.
(d) VO5.

14. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?
(a) Dale Carnegie.
(b) John Travolta.
(c) Peter Lowe.
(d) Tony Robbins.

15. At the writing of this book, which company manufactures the latest new, bright red potato harvesting equipment?
(a) Compuspud.
(b) Spudnik.
(c) Earth Movers.
(d) Ore-Ida.

Short Answer Questions

1. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?

2. What does William H. Fry of the University of Michigan call the migration from southern California to the Rocky Mountain West?

3. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.

4. Where is the food that is "assembled" at Taco Bell restaurants actually made?

5. What is phosphate used for in potato farming?

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