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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. After working at Burger King for about a year, what does sociologist Ester Reiter conclude was the trait most valued in fast food workers?
(a) Obedience.
(b) Assertiveness.
(c) Efficiency.
(d) Punctuality.

2. In 1973, what causes the fast food industry to temporarily lose stock value?
(a) The Arab oil embargo.
(b) The death of Ray Kroc.
(c) Mad cow disease.
(d) The advent of health food markets.

3. What is Harlan Sanders' "lifelong struggle"?
(a) To lose weight.
(b) To stop cursing.
(c) To be able to afford a car.
(d) To stop smoking.

4. When Carl's Jr. moves to Colorado Springs, it co-brands its outlets with which company?
(a) Wal-mart.
(b) Shell.
(c) Texaco.
(d) Target.

5. What percentage of American children between the ages of three and nine visit a McDonald's?
(a) 50 percent.
(b) 90 percent.
(c) 30 percent.
(d) 80 percent.

6. In what county does Anaheim, California reside?
(a) Orange.
(b) Riverside.
(c) San Bernardino.
(d) Los Angeles.

7. Where is the motorcycle club that springs up in Southern California after World War II?
(a) The Knights of Destruction.
(b) The Galloping Goose.
(c) The Hell's Angels.
(d) The Gate Keepers.

8. What is the initial franchising fee Ray Kroc charges to open a McDonald's?
(a) $118,000.
(b) $1.
(c) $15,000.
(d) $950.

9. What do Ray Kroc and Walt Disney join to see battle in Europe in 1917?
(a) The Red Cross.
(b) The National Guard.
(c) The Army Rangers.
(d) The Navy.

10. Who founds Dunkin' Donuts?
(a) Alvin Donovan.
(b) John Cage.
(c) Seymour Duncan.
(d) William Rosenberg.

11. Which company's catch phrase is "supermarket to the world"?
(a) Archer Daniels Midland.
(b) J.R. Simplot.
(c) Tyson Foods.
(d) Birdseye.

12. The speed and volume of a factory's flow is called what?
(a) Money movement.
(b) Throughput.
(c) Efficiency effect.
(d) Bottom line.

13. The receipt of a tax break by ranchers for donating future development rights to a Colorado land trust is called a ________.
(a) Truncated write-off.
(b) Conservation easement.
(c) Trust easement.
(d) Farewell write-off.

14. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Paper Weight.
(b) The Bible.
(c) The Way.
(d) The Book.

15. What is responsible for converting the Idaho desert into lush farmland?
(a) Private irrigation contracts.
(b) Rainfall pattern changes.
(c) The Snake River flood.
(d) The Snake River Reclamation Project.

Short Answer Questions

1. How much do people who speak at the "Success" events make?

2. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?

3. What percentage of fast food visits is "impulsive"?

4. Walt Disney buys 160 acres of what in Anaheim to build Disneyland?

5. What technology firm does Simplot invest in in 1980?

(see the answer keys)

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